Netflix Teams Up With Embratur To promote Brazil Tourism Via Films
Rio De Janeiro – Netflix And Embratur,The Brazilian Tourism Board,Have Forged A Cooperation Agreement,Announced Friday,Aimed At Amplifying Tourism Through Brazilian Audiovisual Productions. This Initiative Sets A Precedent That Could be Replicated In Other Nations.
The announcement Was Made During Rio2C, Latin AmericaS Premier Creativity Event, Which Runs From May 27 To june 1. Embratur President Marcelo Freixo And Netflix Director Of Public Policy For Brazil Mariana Polidorio Shared The Stage With Fernanda Souza, The Host Of The Popular Netflix Reality Show “stranded With My Mother-In-Law.”
Brazilian Stories As Tourism Magnets
This partnership Is A Strategic Investment In The Power Of Brazilian Narratives And Their Settings To Draw Tourists Worldwide.
Drawing Inspiration From Netflix Successes In Countries Like France And Spain, The initiative Includes A Promotional Video Showcasing The Tourist Potential Of Locations Featured In Productions Like “Invisible City,” filmed In The Amazon Rainforest.
Other Productions Include “Love Is Blind Brazil,” With Seasons shot In Trancoso, Bahia, And Bom Jardim Da Serra, Santa Catarina, And “Sintonia,” Which Highlights The Urban Landscapes Of São Paulo’s Outskirts.
Marcelo Freixo Stated, “Audiovisual content Is A Potent Instrument And A Vital Asset For Tourism Promotion. Many Individuals Select Their Travel Destinations Based On A film Or series They Have Seen. Brazilian content and Talent Are Globally Acclaimed For Their Excellence; They Embody Our Cultural Identity And Continue To Captivate Audiences Across the Globe. This Collaboration Offers Avenues To Transform The impact Of Brazilian Narratives Into Tangible Real-World Connections.”
Travel Guides Inspired By Netflix Hits
The Collaboration Extends To The Launch Of A Travel Guide, Featuring Itineraries And Tourist Experiences Inspired By High-Performing Netflix Titles. These Titles reflect The Core Cultural Assets That Embratur Seeks To Promote. The Guide, Set For Release Later This year, Will Emphasize The Natural And Cultural Resources Championed By Embratur.
Mariana Polidorio Noted, “We are Committed To Brazil For The Long Haul. The Stories We Share Help Showcase The Country To The World And Directly Influence The Local Economy, Brazilian Culture, And Tourism – For Both Domestic And International Viewers.”
Boosting Local Economies Through Media
The synergy between Entertainment And Tourism Is Well-Documented. A Study By The University Of Southern California Found That Films And Tv Shows Can Considerably Impact Tourism, With Viewers Frequently enough Inspired To Visit Locations They See On Screen.
This Effect Is Especially Potent When The Content Showcases Authentic Cultural Elements,As Is The Case With The Brazilian productions Highlighted By Netflix And embratur Partnership.
The rise Of Set-Jetting
Set-Jetting, Or Tourism Driven By Filmed Media, Is On The Rise. Popular Shows Like “Game Of Thrones” Have Transformed Locations Like Croatia And Iceland Into Major Tourist Destinations.
Similarly,The “Harry Potter” Franchise Has Had A Lasting Impact On Tourism In The United Kingdom.Netflix Is Hoping To Replicate This Success With Its Brazilian Content.
Pro Tip: Planning A Trip Inspired By Your Favorite Show? Research Local Customs And Support Local Businesses To Ensure Your Visit Benefits The Community.
Potential Challenges And Opportunities
While The Partnership holds Immense Potential, challenges Remain. Managing Tourist Influx, Protecting Natural Resources, And Ensuring That Local Communities Benefit From Increased Tourism Are Crucial Considerations.
Though, Successful Implementation Could Serve As A Model For Other Countries Looking To Leverage Their Cultural Assets To Boost Tourism.
Did You No? According to Data From The World Tourism Organization, Cultural Tourism Accounts For An estimated 40% Of Global Tourism Revenue.
Key Facts At A Glance
| Initiative | Partners | Key Locations | Expected Outcome |
|---|---|---|---|
| Tourism Boost Via Audiovisual Productions | Netflix And Embratur | amazon Rainforest, Trancoso, São Paulo | Increased Tourism, Economic Growth, Cultural Promotion |
Frequently Asked Questions about Brazil Tourism And Netflix
- How Will Netflix And Embratur Boost Brazil Tourism?Netflix And Embratur Are Partnering to Promote Brazilian Audiovisual Productions, Showcasing The Country’s Natural And Cultural Resources To Attract Tourists.
- What Is The Main Goal Of The Brazil Tourism Initiative?the Main goal Is To Increase Both Domestic And International Tourism By Highlighting The Settings And Stories Featured In Popular Netflix Shows.
- Which Netflix Shows Are Promoting Brazil Tourism?shows Like ‘Invisible City,’ ‘Love Is Blind Brazil,’ And ‘Sintonia’ Are Showcasing Various Brazilian Locations And Culture, Inspiring travel.
- When Will The Travel Guide Inspired By Netflix Be Released?The Travel Guide, Featuring Itineraries Based On Popular Netflix Titles, Is Scheduled for Release Later This Year.
- Why Is Audiovisual Content Important For Brazil Tourism?Audiovisual Content Acts As A Powerful Tool To Attract Tourists By Showcasing The Beauty And Culture Of Brazil Through Compelling Stories.
- what Role Does Embratur Play In Promoting Brazil Tourism?Embratur, The Brazilian Tourism Board, Is Partnering With Netflix To Leverage Audiovisual Productions In Order To Promote And Highlight Brazil’s Cultural And Natural Resources.
what Brazilian Destination Would You Most Like To Visit After Watching A Netflix Show? Share Your Thoughts And Questions In The Comments Below!
