“Streaming thrives on the fact that users can enjoy their favorite series, films and shows without interruption,” says Marcus Kleiner from the SRH Berlin University of Applied Sciences. For him, a broad introduction of subscription models would come close to the “death of streaming”. Nobody wants to “watch commercials every few minutes like on private television,” said the media scientist recently in an interview with CHIP.
However, many advertisers should like the new, potential subscription models on Netflix. Brian Wieser, President of Business Intelligence at Group M, told the Financial Times: “They are very interested in […] to reach new audiences that were previously difficult to reach.”
“One of the most important decisions Netflix will have to make in the coming months is what its ad load will be,” the industry insider said. Who wants to invest in a cheaper subscription when it’s being bombarded with ads? Although many users do not know it differently from television.