Billboard videos join Netflix’s library, expanding access to content for subscribers in the United States, Canada, United Kingdom, Ireland, Australia and New Zealand starting August 3.
How Netflix Absorbs the Subscriber Churn
By curating videos from Billboard, Eater, and Rolling Stone, the streamer aims to retain users. “These partnerships help us deepen fandom and create more ways for members to carry those stories with them throughout their day,” said Netflix’s John Derderian, vice president, animation series + kids & family TV.
The Bottom Line
- Billboard’s “24 Hours With” series, featuring artists like Charli xcx and Travis Scott, becomes accessible starting August 3.
- The move is part of Netflix’s continued mission to “expand beyond series and films” into live events, mobile clips, games and podcasts.
- Videos from a variety of digital publishers (also including BuzzFeed, Condé Nast, Hearst Magazines, People Inc. and Tastemade) will be featured on the Netflix home page.
The Business of Fandom: Why This Matters
The inclusion of Billboard’s music-centric videos aligns with the platform’s mission to expand beyond series and films.
| Platform | 2026 Content Budget | Subscriber Growth (Q2 2026) |
|---|---|---|
| Netflix | Budget not disclosed | N/A |
| Disney+ | Budget not disclosed | N/A |
| HBO Max | Budget not disclosed | N/A |
The Cultural Calculus: Music Meets Streaming
Billboard’s involvement is part of a new suite of offerings. The “24 Hours With” series has welcomed fans into a day in the life of Charli xcx, Travis Scott, “Weird Al” Yankovic, Latto, Grupo Frontera, John Summit, Koe Wetzel and more music superstars.
The Unspoken Risks: Over-Saturation and Creator Rights
With BuzzFeed, Condé Nast, Hearst Magazines, People Inc. and Tastemade also contributing videos, these digital videos will span entertainment, food, travel, fashion, design, wellness and more. The videos will range from three-minute quick hits to 20-minute episodes.
The Takeaway
Netflix’s partnership with Billboard and PMX brands is a step in its mission to expand beyond series and films. By blending music culture with digital publishing, the streamer is expanding its library. What’s your take? Drop your thoughts below.
