Netflix has announced that it will start charging extra for sharing the password of their accounts as early as March 2023.
This function, initially tested in Peru, Chile and Costa Ricawill expand to the rest of the world with a single mission: to allow the company to generate more revenue per year.
Goodbye to shared accounts
Last year Netflix began testing ways to “monetize account sharing” after posting its biggest subscriber losses in a decade. In addition to password sharing fees, Netflix also launched cheaper ad-supported subscriptionshoping to attract more people to pay if they don’t have to pay as much.
Although our terms of use limit the use of Netflix to a household, we know this is a change for members who share their password with other households. Therefore, these members will have the option to pay a little more if they want to share the password with people who do not live with them, ”says the streaming service.
The price for each country is different, but in the countries where it is being tested the fee is about a quarter of the price of a Standard plan, on average.
The company also said the rollout would be progressive across all of its markets: Netflix it won’t start charging everyone globally at the same time, like a switch is flipped, but will start in a selection of places and go from there.
How will they detect it?
The help center pages of Netflix They say the service detects a family account by looking at the IP addresses, device IDs, and account activity of devices that are logged in to the same account.
Netflix says that if your account is consistently accessed from a location outside of your home, or if someone logs into your account from a device not associated with home, Netflix you can ask the primary account owner to verify. The company does this by sending a link to a four-digit verification code to the email address or phone number associated with the primary account. This code must be entered into the device within 15 minutes or you will need to request another one.
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