Neutune CEO Lee Jong-pil Urges New Copyright and Licensing Frameworks for AI Music Era

Parliamentary Urgency and the AI Audio Surge

Generative AI tools now allow users to easily create and distribute music, impacting traditional copyright trusts and streaming platform trust. At a September parliamentary discussion regarding AI music trust standards in South Korea, industry participants found common ground on the pressures facing the market.

Lee Jong-pil, representative of Newtune, attended the sessions and noted that stakeholders—ranging from creators and rights organizations to music industry leaders and technology firms—shared a uniform awareness of the challenges brought by rapid AI music expansion. However, the priorities for solving these challenges differed across sectors.

The Technical Battle for Provenance and Labeling

The proliferation of easily generated audio has complicated standard copyright trusts and royalty divisions. Consequently, industry discussions now center on several technical safeguards.

These include the formal declaration of AI usage, proof of generation history and provenance, AI detection systems, and clear consumer labeling.

Hybrid Composition and the Component-Level Challenge

Modern AI music rarely fits neatly into binary categories of entirely human or entirely machine-made. A single track often features human-written lyrics paired with AI-generated vocals and sampled instrumental loops. Relying solely on a broad classification for an entire track falls short of capturing these hybrid methods, prompting calls to verify human creative contribution and AI utilization across individual components like lyrics, melodies, and instrumentation.

This compositional overlap brings licensing and attribution to the forefront. Determining permissible source material, implementing opt-in choices for original rights holders, tracking source contributions during creation, and mapping corresponding revenue splits remain pressing concerns. For new services like AI-powered remixes, these technical and rights management structures form the legal foundation for actual business operations.

Global Lawsuits and K-Pop Market Integration

Global music markets navigate this transition through a dual track of copyright infringement lawsuits against AI training practices and expanding formal licensing agreements between major record labels and tech companies. In South Korea, discussions are accelerating around how digital distribution adapted to early skepticism before becoming a primary revenue engine.

With strengths in K-Pop production, distribution, platforms, and active fan engagement models like Fanomenon, the domestic market is uniquely positioned. As music evolves from passive consumption to participatory fan-driven experiences, implementing proper licensing and revenue-sharing structures could turn AI integration—such as authorized AI remixes—into new market opportunities for creators, rights holders, and platforms alike.

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Marina Collins - Entertainment Editor

Senior Editor, Entertainment Marina is a celebrated pop culture columnist and recipient of multiple media awards. She curates engaging stories about film, music, television, and celebrity news, always with a fresh and authoritative voice.

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