2023-09-12 13:53:47
Film reinforces the concept of how small steps promote big changes and highlights how Samsung has been working for the planet
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Samsung has just launched its newest brand campaign in Latin America, which reinforces its positioning in relation to sustainability. Under the motto “Changes Start with Small Steps”, the company invites consumers to rethink how technology can minimize its impact on the environment, while at the same time communicating its main activities in search of a better future for everyone.
From the expansion of lines of smartphones and mobile devices that use recycled materials, to technology that allows reducing the energy consumption of TVs, to the reuse of electronic waste, Samsung highlights the importance of attitudes that, little by little, transform the future.
“Samsung believes that big changes start with small steps and the participation of many. That is why we are moving towards adopting attitudes that reduce the environmental impact, from the manufacturing and use of products, to correct disposal. Small changes every day, so that together we can build a better future for everyone”, points out Arthur Wong, senior director of Marketing at Samsung Electronics for Latin America.
The new campaign is now available on Samsung’s social networks in Latin America and highlights inclusive innovations that encourage the participation of the entire society for small but impactful changes.
The brand’s positioning is confirmed by some of its main initiatives in favor of the environment. Recycled Materials made from discarded fishing nets are increasingly being incorporated into the production of new Samsung products, such as the Galaxy S and Galaxy Z smartphones, as well as the Galaxy Buds wireless headphones.
In the television category, the SolarCell Remote Control It is a factory item in all 2023 launches and allows the reduction of the use of batteries with solar charging technology, while TV launches feature AI Energy Mode, a technology that adjusts the screen lighting according to the ambient lighting. , and the SmartThings app, which allows greater control and monitoring of the energy expenditure of Samsung household appliances. Considering the end of the journey, Samsung supports and encourages the collection of electronic waste in Latin America, helping to give these materials the appropriate destination.
Follow the films on Instagram e Facebook of Samsung and discover more about the company’s sustainable actions in samsung.com/br.
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