NewJeans comeback readysong The new pre-release with the MV “Ditto” from the new album “OMG” and is currently being discussed widely in many issues, one of them being The narrative in the MV may be about the relationship between idols and fans.
After a surprise launch withreleasesongAt the time of chasing up to 4 songs in a row and each song parade dominatedmusic chartFast streaming No matter where K-POP fans are hiding, they must turn.listen to musicof them make NewJeans They caught a lot of attention when they announced their comeback with their new mini album, OMG.releaseLet’s listen as a New Year’s gift to the Bunnies (fan club name) on January 2, 2023.
“Ditto” It’s a pre-release song that’s being talked about especially in the online world a lot. In addition to the style of the song that is different from the music of Korean girl groups now. NewJeans Continues their Y2K concept in a different way. Instead of being bright and cheerful as a group of teenage girl friends like before in the song “Attention” and “Hype Boy” They’re back in the form of a throwback to the analog era, videotapes, flip phones. A group of high school friends in uniforms. falling in love at school Telling stories of the past through semi-sepia tones and video camera perspectives.
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music video of “Ditto” A total of 2 versions were released under the name Side A and Side B In the Side A version, the story is told through the lens of a handycam-style video camera of a young girl named Hee Soo (starring Park Ji Hoo from the series Little Women and All of Us Are Dead) who keep taking videos of the NewJeans girls in various poses. during school and she fell in love with a young man (starring Choi Hyun Wook from the series Twenty-Five Twenty-One, Jirisan and Taxi Driver) in school at the same time. But in the end, the picture cuts back saying Nobody at school saw the NewJeans.
While Side B, the storyline is similar. different that Hee Soo chose to leave the NewJeans girl group and get to know the guy she really fell in love with.
Many netizens analyzed the content hidden in both versions of the music video. One of the most popular analyzes of MV content was the relationship between the video camera girl and the NewJeans girl, the fan-artist relationship. Fans closely follow the artist’s life. Share the suffering and happiness with the artists as if they were friends. But outsiders may not see these close relationships. In Side A, Hee Soo chooses to walk in the rain with NewJeans, but in Side B, Hee Soo walks out with an umbrella. single Including the image that Hee Soo let the video camera fall from the upper floor of the building. It may refer to some fans who choose to continue following the artist until the end. while others may stop following after a certain period of time. and begins a relationship with someone who falls in love seriously
In addition, there are also people who noted that Hee-soo injured her arm and had to be put in a splint. The NewJeans wrote messages of encouragement for Hee-soo to live on. And give various compliments to Hee Soo and also have a deer that appears in some parts of both versions of the MV. By the meaning of the deer that appeared in front of me Means to call our consciousness back to live in the present.sinkLiving in the past or worrying about the future?
and there is also a Korean series with the same name as this song “Ditto” Played by Kim Ha Neul and Park Yong Woo, broadcast in 2000 (Y2K?) where the protagonist and heroine live in different periods of time. But both fell in love. The male protagonist has an accident and his arm is in a splint. and the heroine signs her name on the splint for the hero
In addition to “Ditto” being successful as a pre-release song for a good new comeback, the agency ADOR also held a pop-up store called NUDAKE x NewJeans To promote NewJeans’ new comeback, Bunny Cakes featuring the band’s iconic rabbit will be sold to fans. got to taste and take pictures together
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“Ditto” grabbed the top spot within 6 hours of its release on hit charts like Melon, Bugs, Genie, etc. It also reached #1 on iTunes Top Songs in many countries including Thailand andSong name “Ditto” is also the 2nd most searched word on Weibo, China’s largest social media on the day of the release of the song as well
Pre-release songs still create a phenomenon of this size. And how big is the title song? Wait to listen to NewJeans’ new mini-album called OMG on January 2.