2023-10-29 13:11:36
Germans are completely in love with the digital tool, so much so that more and more classic brands are building their marketing strategy on NFTs. Non-fungible tokens (NFTs) have two primary use cases: buying and selling digital products (digital art, virtual fashion items) and building digital communities (exclusive membership, access to events). When combined in the right way, these can be excellent tools for building brand loyalty. German companies with a long history have also recognized the potential inherent in technology and are launching their digital projects one after the other. Deutsche Post combines the power of NFT and AI The German post office, Deutsche Post, for example, will issue its first limited-edition collectible stamp in November. It is a digital version of the classic self-adhesive stamp — an NFT that represents the ownership of the stamp. The first stamp depicts an artificial intelligence (AI) generated image of the Brandenburg Gate. Additional stamps in the collection will feature other iconic German monuments. The sky’s the limit with Lufthansa’s NFT For its new loyalty program, Lufthansa introduced the Uptrip mobile application developed on the Polygon network, which allows passengers to convert their travel experiences into NFTs. These can then be redeemed for various rewards, such as mileage bonuses and vouchers that can be redeemed in business class lounges. A digital marketplace will also be introduced to the app later this year, where users can trade and sell their NFTs and choose from special reward offers. Adidas and Hugo Boss create digital fashion Irreplaceable tokens have also flooded fashion brands. Recently, Adidas also introduced a limited edition NFT shoe collection inspired by iconic shoe designs, and also launched the adidas /// Studio or Triple Stripes Studio program, which aims to embrace budding creators in the NFT space. The program provides artists with the opportunity to present their work and collaborate with the sportswear giant. However, this collaboration goes beyond digital projects: it may also include physical products in the future. Another well-known German fashion brand, Hugo Boss, also entered the NFT arena. The company collaborated with renowned digital fashion designers to create exclusive NFT apparel. Digital clothes can be worn by avatars in virtual worlds, so users can dress stylishly even in the digital world. Mercedes-Benz digital time travel Mercedes-Benz boasts a rich history stretching back more than 130 years, which the brand celebrates with the release of digital collections. To the delight of nostalgia fans and devoted collectors of the brand, the brand also launched its third NFT collection, The Era of Luxury, this September. Created by Mercedes-Benz NXT Icons, the collections are digital reinterpretations of the most notable designs from the company’s 7 great eras, and the collections span the entire period from the cars’ early history to the present day. 1/ What a fantastic reveal on Wednesday! In this thread, we would like to show you a selection of combinations of the Mercedes-Benz NXT Icons from “The Era of Luxury”. Let us start with Mercedes-Benz NXT Icons #41 collected by Pakwalker. ↓ pic.twitter.com/ogyubfA9M8 — Mercedes-Benz NXT (@MercedesBenzNXT) September 29, 2023 Ritter Sport and Haribo’s sweet NFT temptations German chocolate brand Ritter Sport launched a limited edition range of digital chocolates in August 2023. The NFT collection, named Art of the Square, includes 256 digital works, each of which depicts a square Ritter Sport bar. Haribo, famous for its gummy bears, will soon join the ranks: in April 2023, the company filed for NFT trademarks in the United States, indicating that the brand will introduce its own digital creations in the near future. The trademarks cover a wide range of digital assets, including digital avatars, multimedia files containing candy-related artwork, cartoons, and other items certified by NFTs. Adidas, Haribo, Lufthansa, Deutsche Post, along with other well-known German brands, have joined the growing number of companies venturing into the field of NFT. This opening represents a significant change in the perception of NFTs, which are increasingly seen as mainstream marketing tools: their new concepts bridge the virtual and physical worlds and can build new communities.
1698587911
#Haribo #Adidas #Lufthansa #travel #NFTs