NRJ Mobile, the virtual operator (MVNO) of the Bouygues Telecom group, selects the agency Romance at the end of a competition held this summer, opposing four agencies including BETC and Steve. Romance will be in charge of the off-line communication strategy and social networks. Romance takes over from the Buzzman agency, which had held the budget since 2016. The operator’s last TV and digital campaign dated back to 2021, still with the same signature: “Whaaaaaaaaaaaaaat? ! “.
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