Nye Estate reveals that boutique townhomes in the middle of the city are still popular products of the new generation.
Mr. Sutee Limponchaipornkul President of Nye Estate Co., Ltd. revealed the overview of the boutique townhome market that in 2022, there is still an opportunity for the “boutique townhome” market in urban locations due to consumer behavior in choosing to buy an address. Lives have changed due to the Covid-19 situation. Makes looking for a first home is not a condominium anymore. But it’s starting to look at a wider area of living for a longer period of time. Make townhomes come in as the first choice of choosing and making a purchase decision.
“Customers in this market are buy-to-live. And it’s still a segment that can grow even if the overall real estate market. However, if we delve into each segment of the townhome market, we will find that The needs of people looking for a townhome Much attention was paid to the design that had to be adapted to the lifestyle of the occupants. High security, including the project is located in a location that can travel in many forms, both public transportation and private cars,” said Mr. Sutee.
The success in each “Boutique Townhome” project that “Nye Estate” operates focuses on 3 main issues: location in the middle of the city, convenient transportation, beautiful design, meeting the needs of the new generation, working people 25-40 years old. and affordable price
in terms of location Cher Koon Sukhumvit 77 is located in a location that can be accessed in many ways. or public transportation because the project is located in the location of the Srinakarin Line Sukhumvit line helps to connect to life easier. It is only 900 meters from the Srinakarin 38 MRT station and 5 km from On Nut BTS station. For those traveling by private car, use the Bang Na Expressway 7 km, the Sukhumvit 62 checkpoint 7 km, and the Bang Chak checkpoint, which is about 8 km away. As for people with lifestyles like shopping, Cherkoon is close to Seacon Square Department Stores and Paradise Park Makro Srinakarin and Central Bangna 6 km. It is also within a radius of convenient travel to Synphaet Hospital, Thai Nakarin Hospital. and Bangna Hospital
And another success of “Boutique Townhome”, this project comes from the concept of the Warm Mullion project, using the lines that are the elements of the house. Using light and shadow into the house to create a balance in living. while the inside of the house is designed to have a width of 5.5 meters, parking for 2 cars, including cross ventilation to allow the wind to circulate through the house. for good ventilation There is also a structure designed to accommodate future additions.
In addition, the increasing demand in the boutique townhome group also comes from customers. who were interested in buying a condominium Changed decision to buy a townhome due to the COVID-19 situation Many companies have a policy for employees to stay at home or work from home, causing them to look for housing in an increased area. As a result, in the past, many projects were able to close sales that exceeded the target set.