2024-04-17 12:17:33
The Chinese brand will present two new products on April 23, 2024.
In a press release, the OnePlus brand announced that it will soon present two new products. However, we should not expect new smartphones. OnePlus will market a “lifestyle” edition of its Watch 2 and a mid-range tablet, the Pad Go.
« Last year, we announced a new product strategy that involved building a powerful, premium, connected ecosystem of OnePlus devices. In particular, we are committed to expanding our portfolio to categories beyond smartphones, namely audio, tablets and wearable products., says Bingo Liu, CEO of OnePlus Europe. “ Europe represents a key region in this long-term strategy and we are therefore delighted to strengthen our presence there with our very first exclusive product for Europe, the lifestyle version of the OnePlus Watch 2. We are also delighted to make available in Europe the OnePlus Watch 2, a watch as popular as it is affordable. »
The Chinese group intends to accelerate the marketing of new products on the European market, a key market for the company. If until recently OnePlus focused its efforts on smartphones, other product categories should be entitled to more attention in the near future, starting with watches and tablets.
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