OpenAI, in competition, lowers its prices and tries to adapt

2023-11-07 10:11:29

“Welcome to our first ever developer conference”, launched Sam Altman, the president and CEO of OpenAI, Monday, November 6, in front of an enthusiastic audience of professionals, from start-ups or large groups. The 38-year-old manager highlighted the exceptional success of his company, since the launch, in November 2022, of its conversational robot ChatGPT: “It didn’t go bad”, smiled the one who considers proposing “the most advanced and widespread artificial intelligence platform”.

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But, bending to the exercise of presentation, or keynote, commonplace in the technology industry, Mr. Altman also announced several measures to adapt its products, including price reductions. A sign that the leader in generative artificial intelligence (AI), capable of creating texts and images, is also under pressure and subject to increased competition.

Mr. Altman did not lower the subscription amount for the general public version of ChatGPT (20 dollars, or 18.70 euros, per month) but that of the professional version of the language processing model used by his robot conversational: its latest version – GPT-4 Turbo – will cost “two to three times cheaper” by request, OpenAI announced, triggering applause. Indeed, companies that use this software in their departments or internally must pay each time a user types text (now $0.01 for 750 words) and each time the robot produces a response (0.01 dollars per 750 words). 03 dollars for 750 words). For this price, the model has been improved: it will accept queries up to 96,000 words and its training knowledge will no longer stop in 2021, but in April 2023 (those of the paid version of ChatGPT too).

Sam Altman, left, CEO of OpenAI, appears on stage with Satya Nadella, CEO of Microsoft, during OpenAI DevDay, the first OpenAI developer conference in San Francisco, November 6, 2023.

An application store, GPT Store

More broadly, Sam Altman launched several tools intended to allow developers to ” customize “ OpenAI’s AIs in order to adapt them: they will be able to more easily train GPT-4 on their company’s documents, in order to make its responses more relevant. With GPTs, companies will also be able to easily create a specialized chatbot, a sort of variation of ChatGPT “dedicated to a specific function”. These assistants will be able to ingest documents and perform certain actions: the example of a lesson preparation assistant for teachers or software capable of identifying a conflict in a professional diary and sending a message to a colleague, etc. were cited as examples.

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