OpenAI has introduced a new suite of features designed to help companies manage their brand presence directly within ChatGPT.
As the platform reaches 1.2 billion weekly users, the company has launched a Business Hub in beta, allowing businesses to claim and verify their professional profiles.
This initiative, titled Businesses in ChatGPT, aims to improve the reliability of commercial data and streamline interactions between firms and their customers. Through the Business Hub, organizations can input essential details including company descriptions, categories, photographs, and specific policies regarding delivery and returns.
Merchants are also permitted to connect product catalogs that display current pricing and availability. OpenAI requires that all profile modifications undergo a validation process before they are published to the platform.
To establish control over a profile, representatives must verify their authorization through methods such as professional email, phone calls, or domain validation. A secondary identity verification process using Persona is required before users can access administrative statistics or manage business information.
Once verified, companies can track performance metrics, such as the number of mentions over the previous 28 days and the volume of clicks directed to their websites. The dashboard also provides insights into the primary themes of conversations in which the company appears, though OpenAI does not grant access to individual user questions or private chat transcripts.
The rollout also includes a tool known as Business Agents, which allows companies to build AI agents capable of answering user queries about specific products and services. While the Business Hub is available to eligible companies in all countries where ChatGPT is accessible, the Business Agents feature is currently restricted to eligible businesses located in the United States.
Now in beta: Businesses in ChatGPT. Claim your business, manage your information, and get insights on how people engage with you. Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer.https://t.co/N2GEZX0mFT pic.twitter.com/lYj2Z48fhQ
According to the platform, these tools are currently accessible for free to eligible companies, though OpenAI notes that these AI agents may eventually be featured in paid advertising formats.
While claiming a profile does not guarantee an increase in visibility within ChatGPT’s responses, the company suggests that these features are particularly relevant for e-commerce and online service providers looking to facilitate customer comparisons and inquiries directly within the AI interface.
Use Business Hub to shape what customers see about your business in ChatGPT. Once verified, you can create a Business Agent, update your business details, and add product feeds with current pricing and availability. You can also see aggregated insights on mentions, website… pic.twitter.com/EgHb6yYG3J
You can also publish a Business Agent to help people explore what you offer. Customers can ask questions, compare products, and find what fits their needs using information you provide from your business—all in a clearly labeled conversation, separate from ChatGPT’s independent… pic.twitter.com/hLwrHjbfgG
