Businesses in ChatGPT brings verified brand profiles and direct product catalogs to the conversational interface.
OpenAI announced the 10 November 2026 beta launch of Businesses in ChatGPT on Tuesday creating a new way for brands to manage their presence inside the AI tool.
The platform relies on a management interface called the Business Hub. Companies can claim their profiles, update key details, and supply product feeds featuring pricing and availability.
Now in beta: Businesses in ChatGPT. Claim your business, manage your information, and get insights on how people engage with you. Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer.https://t.co/N2GEZX0mFT pic.twitter.com/lYj2Z48fhQ
OpenAI said that ChatGPT is used by 1.2 billion people every week. The Business Hub is open to eligible companies in regions where ChatGPT is available, according to the announcement from OpenAI.
Shopify merchants gain a streamlined setup process through a direct connection. Their eligible products load into ChatGPT automatically using the existing Shopify catalog structure.
Testing in France showed the system operational with full localization. Businesses in ChatGPT features a translated interface for French users.
The system provides analytics including mention counts, outbound site clicks, and discovery topics showing the context in which a brand appears. OpenAI keeps these statistics aggregated to protect user privacy.
Eligible companies can build, test, and publish a Business Agent to answer customer inquiries directly. Users interacting with a brand in search results can open a profile and launch a conversation with the agent to compare items or check specifications.
OpenAI plans to monetize the feature through sponsorships and integrations with ChatGPT Ads. Current availability for Business Agents is restricted to e-commerce and online service sites in the United States.
Use Business Hub to shape what customers see about your business in ChatGPT. Once verified, you can create a Business Agent, update your business details, and add product feeds with current pricing and availability. You can also see aggregated insights on mentions, website… pic.twitter.com/EgHb6yYG3J
OpenAI Launches ChatGPT Business Profiles and AI Agents OpenAI is giving businesses a new way to manage how they appear in ChatGPT—and potentially how they interact with customers. On November 10, OpenAI introduced Businesses in ChatGPT in beta. Through Business Hub, eligible… pic.twitter.com/V7nGytB255
You can also publish a Business Agent to help people explore what you offer. Customers can ask questions, compare products, and find what fits their needs using information you provide from your business—all in a clearly labeled conversation, separate from ChatGPT’s independent… pic.twitter.com/hLwrHjbfgG
