2023-11-29 17:05:17
| editorial staff
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29.11.2023
Numerous guests accepted the invitation to the Küniglberg. During the visit to Austrian Broadcasting Corporation, communications expert Ralph Vallon spoke to the managing directors about the past, present and future of the specialist broadcaster.
At the invitation of the ORF III Managing directors Peter Schöber and Kathrin Zierhut-Kunz were guests at Club Cuvée on Tuesday at Küniglberg. We looked back over the last twelve years together.
“A success-story”
Peter Schöber presented the Cuvée at Club Twelve years ago ORF III Beginnings, back then together with Hans Peter Trost the former ORF Sports director, who at the same time ORF Sport Plus introduced. From a daily reach of almost a million viewers, the ORFspecial interest channel developed into a success story.
“The quality of the program and the diversity in terms of culture and information are crucial for success,” says ORF III Managing Director Peter Schöber.
“When we dedicated Sunday primarily to opera, no one believed that it would work. Today we can say that Austria is very recognized when it comes to culture and is number one far beyond our borders and we convey that in the ORF III“, says Kathrin Zierhut-Kunz, who has been on board the special interest channel since the beginning of 2022 and who ORF III Success story could also be proven in economically positive figures: “The customers are stable on our side and new ones are constantly being added. We are also confidently looking forward to another good year in 2024, despite challenging economic conditions due to the wars in Ukraine and the Middle East .”
Looking to the future
With Ingrid Thurnher a lot of know-how was brought in and the expansion of the information division within the station was expanded, with Lou Lorenz-Dittlbacher as ORF III As editor-in-chief, the next step towards the future was taken and, among other things, current news reporting was expanded.
“We already saw at the Danube Island Festival that, parallel to the broadcast of the top pop event, the reporting on the Ukrainian war generated good traffic. In general, we offer several hours of news information every day during the week from early in the morning,” said Peter Schöber. The classification of financing ORF III Kathrin Zierhut saw on track for 2024, for productions that are viewed from outside with partners ORF III “We always go through the editorial team, only then can the way be clear for an article or a series, for example from tourism in connection with culture.”
The guest list
Ralph Vallon could as a confessor ORF III Fan, who has now been in charge of the Club Cuvée for 22 years, with his wife Raphaela the Club Cuvéelers and guests in the atrium of the ORF greet. Among those present were lawyer Manfred Ainedter, director and singer Adi Hirschal, ORF Director Harald Kräuter, the Club Cuvée winemaker of the evening Brigitte Schaller from the winery of the same name in Podersdorf, Susanne Schicker, WSE, Andrea Klement, my vitality, fashion designer Brigitte Just, Austria Vienna marketing manager Johannes Dobretsberger, Markus Pohanka, head of communications Austro Control, the doctors Ernst Weinmann and Peter Korn, Alfred Hudler, CEO of the Spanish Riding School, mobile expert Tina Reisenbichler, Bernhard Gilly, GL medianet, Helmut Raunig, HR manager RWA, Jakob Franz Kathrein, coordination office Vienna – State of Tyrol, Jutta Mantler, Sozialbau AG, Leonhard Specht, GF Burschik, nutritionist Brigitte Scheucher, the singing Roth twins, Davul Ljuhar, GF Braincon Technologies and Raphaela Vallon-Sattler, GF Vallon Relations.
You can get an impression of the event here.
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