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Osaic Expands Credit Union Wealth Programs

Osaic Welcomes Five Credit Union Wealth Management Programs,Expanding Its Institutions Channel

osaic, a leader in wealth management solutions, announced today that five credit union wealth management programs have joined its institutions channel. This strategic move brings approximately $500 million in assets under Osaic’s umbrella, further solidifying its presence in the credit union sector.

The addition of these programs, formerly affiliated with Atria Wealth Solutions’ subsidiary Cuso Financial Services, demonstrates Osaic’s commitment to providing enhanced resources and technology to credit unions.This transition follows LPL Financial’s acquisition of Atria in 2024.

New Partnerships strengthen Osaic’s Footprint

The five credit unions joining Osaic’s institutions channel include Rave Financial Credit Union, South Metro Federal Credit Union, Capital Credit Union, Noble Credit Union, and Impact Credit Union. Each institution brings unique strengths and a shared dedication to serving their members’ financial needs.

Rave Financial Credit Union Selects W-2 Model

rave Financial Credit Union, based in Texas, is joining Osaic’s institution channel under a W-2 model. Marioreen “Mario” Gibson,a seasoned advisor with experience dating back to 1989,will lead the programme.Her BrokerCheck record indicates previous affiliations with Merrill Lynch, UBS, Cuna Brokerage Services, and LPL.

South Metro federal Credit Union and Capital Credit Union Enhance Wealth Programs

South Metro Federal Credit Union (Minnesota) and Capital Credit Union (North Dakota) have partnered with Osaic to bolster their respective wealth programs: South Metro Wealth Management and Capital investment Services. These programs will leverage Osaic’s advisor-centric platform, member-facing technology, and comprehensive consultative support.

Noble Credit Union and Impact Credit Union Seek Growth

Noble Credit union (California) and Impact Credit Union (Ohio) are also set to enhance their Noble Investment Services and Impact Financial Services programs through Osaic’s institutions channel.

Osaic’s Growing Influence in the Credit Union Space

This expansion follows Osaic’s January announcement of Navy Federal Investment Services joining its platform. Navy Federal, with over 14 million members and $6.06 billion in assets under administration, represents a important partnership for Osaic. The firm’s commitment to credit unions is evident through these strategic alliances.

Key Credit Union Partnerships
Credit Union Location Program
Rave financial Credit Union Texas N/A
South Metro Federal Credit Union Minnesota south Metro Wealth Management
Capital Credit Union North Dakota Capital Investment Services
Noble Credit Union california Noble Investment Services
Impact Credit Union Ohio Impact Financial Services


The Evolving Landscape of Credit Union Wealth Management

Credit unions are increasingly focusing on expanding their wealth management services to better serve their members’ comprehensive financial needs. As of 2023, approximately 60% of credit unions offered some form of investment or wealth management services, according to a study by the Credit Union National Association (CUNA). This trend reflects a growing demand from members for holistic financial planning and investment advice within their trusted credit union habitat.

Recent data indicates a rise in demand for personalized financial advice, especially among younger credit union members. Did You Know? Studies show that millennials and Gen Z are more likely to seek financial guidance from their credit union if its readily available and digitally accessible.

Furthermore, the integration of technology plays a crucial role. Credit unions are leveraging digital platforms to enhance member experience and streamline wealth management processes. Pro Tip: Credit unions should prioritize user-pleasant interfaces and mobile-first strategies to cater to the tech-savvy generation.

How do you think technology will further shape the future of credit union wealth management? What benefits do you see in having wealth management services offered within a credit union?

Frequently Asked Questions About Credit Union Wealth Management


what are your thoughts on Osaic’s expansion? Share your comments below!

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Osaic Expands Credit Union Wealth Programs: A Comprehensive Guide

Osaic Expands Credit Union wealth Programs: Delivering Value and Growth

Osaic is making significant strides in the financial services industry, particularly within the credit union sector.This article delves into the expansion of Osaic’s wealth management programs, examining the benefits for credit unions and their members. We’ll explore key initiatives, the impact on financial professionals, and the overall trends shaping the landscape of credit union investment services. This includes valuable details about credit union wealth management, osaic credit union programs, and how financial advisors for credit unions help provide financial services. We will also address several credit union investment strategies.

The Osaic advantage in Credit Union Wealth Management

Osaic’s core mission is to support the strategic role that bank and credit union investment programs play in the lives of their clients and members. by partnering with Osaic, credit unions gain access to a robust suite of wealth management solutions designed to enhance member service and drive revenue. this includes access to cutting edge technology and a network of highly trained financial professionals specializing in helping credit unions.

Key benefits for Credit Unions

  • Enhanced Member Services: Offer a broader range of financial planning and investment options.
  • Increased Revenue Streams: Generate additional income through wealth management services.
  • Improved member Loyalty: Strengthen member relationships by meeting their financial needs.
  • Access to Expert Financial Professionals: Leverage Osaic’s network of experienced advisors.

Osaic and the Expanding Institutions channel

The expansion of Osaic’s presence within the credit union space is a testament to the growing recognition of the value these partnerships bring. Credit unions are seeking innovative ways to meet the evolving financial needs of their members, and Osaic provides the platform to do so.

Recent Developments

In May 2025, Osaic announced the addition of five former Atria-affiliated credit unions to its expanding institutions channel. This demonstrates osaic’s commitment to growth and further solidifies its position as a leading provider of wealth management solutions for financial institutions. This also helps existing members gain better access to financial planning services.

Credit Union Benefit Description
Expanded Service Offerings Provide members with comprehensive financial planning, retirement planning, and investment management.
Increased Member Engagement Deepen member relationships and increase member loyalty through personalized financial guidance.
Strategic Growth Opportunities Enhance revenue streams and build sustainable growth through wealth management services.

The Role of Financial Professionals in Credit Union Programs

Financial professionals play a critical role in the success of Osaic’s credit union programs. Thay work directly with credit union members to assess their financial needs, develop personalized financial plans, and provide investment guidance. The financial advisor for credit unions becomes a trusted partner in the member’s financial journey.

Finding the Right Financial Advisor

Choosing the right financial advisor is very crucial to success. Some tips include:

  1. Experience: Look for advisors with experience working with credit union members and financial institutions.
  2. Credentials: Verify their professional qualifications (e.g., CFP, Series licenses).
  3. Approach: Find an advisor whose approach aligns with your credit union’s culture and member expectations.
  4. Communication: Ensure advisors explain complex information in a clear and concise manner.

Real-World Examples and case Studies

While specific case studies are currently unavailable in the provided results, industry trends strongly suggest increasing adoption of Osaic’s programs by various credit unions. As these partnerships evolve, credit unions can greatly improve their offerings in the future.

Looking Ahead: The Future of credit Union Wealth Management

The partnership between Osaic and credit unions is poised for continued growth. As credit unions aim to expand their services and strengthen their connections with their members, the need for comprehensive financial planning and investment solutions will only increase.With the integration of financial planning software and the advice of qualified financial advisors,it will only increase further.

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