Our Legacy Celebrates 20 Years With Throwback Collection
Milan, Italy-The influential fashion brand Our Legacy is commemorating its 20th anniversary with a unique collection that dives deep into its archives. Rather of simply rehashing past hits, the brand, helmed by co-founders Christopher Nying and Jockum Hallin, is resurrecting overlooked designs and experimental techniques. This milestone collection offers a fresh perspective on the brand’s evolution as its humble beginnings.
Two Decades of Menswear innovation
Founded two decades ago with a line of t-shirts, Our Legacy has become a staple in contemporary menswear, known for its blend of edgy aesthetics and wearable, high-quality clothing. This anniversary isn’t just a look back; it’s a doubling down on the brand’s core values. Rather than re-release iconic pieces, Nying and Hallin chose to explore the “B-sides”-reviving deep cuts, utilizing forgotten fabrics, and showcasing employee favorites.
“We brought back stuff that was slept on or forgotten or didn’t make it, that was edited out,” Hallin shared during a recent showroom visit in Milan.
Reviving the Cutting Room Floor
The anniversary collection showcases pieces like pointy cowboy boots from a previously unreleased “space cowboy collection,” alongside refined techniques that the brand has finally perfected. One example is a silk cupro coat with a crinkled wax finish, exemplifying Our Legacy’s understated luxury.
“We also took some old techniques that we never really achieved,” added Nying.
From Hate Mail to High Fashion
The journey hasn’t always been smooth. Nying recalled early “hate mail,” triggered by events like a Stüssy collaboration. However, the brand has solidified its position, even attracting investment from LVMH’s venture capital arm in the past year.
| Year | Event |
|---|---|
| 2005 | Launched with a line of T-shirts. |
| Present | Moved to Milan Fashion Week. |
| Last Year | LVMH Luxury Ventures took a minority stake. |
Our Legacy made a strategic move from Paris to Milan Fashion Week, seeking a fresh start and the advantage of being among the first collections presented to buyers. “We wanted to try something new, and in Milano we have the advantage of being one of the first collections the buyers get to see, they come in with fresh eyes and good energy,” Hallin explained.
The Enduring Appeal of Our Legacy
Our Legacy’s success lies in its ability to balance innovation with wearability. The brand’s willingness to experiment, combined with a commitment to quality, has earned it a dedicated following. This 20th-anniversary collection is a testament to its enduring vision, proving that sometimes, the most exciting designs are the ones that were initially left behind.
Pro Tip: When investing in fashion, consider brands with a strong heritage and a willingness to innovate. Our Legacy exemplifies these qualities, making them a perhaps worthwhile addition to any wardrobe.
Frequently Asked Questions About Our Legacy
- What is our Legacy known for?
- Our Legacy is celebrated for blending a hardcore attitude with an experimental spirit in creating high-quality, wearable menswear. They are really known for their innovative designs and attention to detail.
- When did our Legacy start?
- Our Legacy was founded 20 years ago with an initial line of T-shirts, marking the beginning of their journey in the fashion industry.
- Why did Our Legacy move to Milan Fashion Week?
- Our Legacy transitioned to Milan Fashion Week seeking a fresh perspective and to be among the first collections buyers see, hoping to capitalize on their good energy.
- What is unique about Our Legacy’s 20th-anniversary collection?
- Instead of reissuing bestsellers, Our Legacy’s anniversary collection revisits forgotten designs, fabrics, and techniques, offering a look at the brand’s evolution and experimental side.
- Has Our Legacy received investment?
- Yes, LVMH’s venture capital arm acquired a minority stake in Our Legacy, signaling confidence in the brand’s trajectory and potential for continued growth.
What does the future hold for Our Legacy?
With a rich history and a forward-thinking approach, Our Legacy is well-positioned for continued success. The brand’s willingness to embrace experimentation while staying true to its core values ensures its relevance in the ever-evolving fashion landscape. As they celebrate 20 years, Our Legacy inspires a future of innovation and style.What are your favorite Our Legacy pieces? Share your thoughts in the comments below!
Did You Know? Lasting practices are increasingly meaningful in the fashion industry. Brands like Our Legacy are exploring innovative ways to reduce their environmental impact.
What are your favorite emerging menswear trends? And how do you think brands should balance heritage with innovation? Share your thoughts in the comments.
what are the potential applications of PAA-based adhesive in the production of high-performance lithium-ion batteries?
Our Legacy: A Brand’s Untold Story and the ‘Archangel’ Origin
Delving into the annals of contemporary fashion, few brands hold a mystique quite like our Legacy. While its minimalist aesthetic and understated elegance are now hallmarks of modern style, the journey to its current status included a pivotal decision – the brand’s very name. This article explores the little-known story of “Our Legacy: Almost Called Archangel,” revealing the brand’s initial conceptualization and why the angelic moniker ultimately gave way to the iconic name we know today. This exploration will cover key aspects of brand history, including design influences, early challenges, and how the final name choice shaped the brand’s identity.Related search terms include: Our Legacy brand history, Our Legacy origins, archangel Our legacy.Throughout the article, we will use a conversational tone, avoiding keyword stuffing and focusing on reader value.
The Genesis of a Brand: Early Days and Conceptualization
The seeds of Our Legacy were first sown in 2005 in sweden.The founders, Jockum Hallin, Cristopher Nying, and Richardos Klarén, started with a focus on reimagining wardrobe staples. Thier primary aim was to create clothing that was both timeless and subtly innovative. Initially, the team brainstormed extensively, contemplating names that reflected the brand’s aspirational goals and core values.Keywords such as, brand conceptualization, and design philosophy, were crucial during this period.
The Allure of “Archangel”: A Higher Calling
The name “Archangel” was briefly considered. This choice was laden with connotations of protection, guidance, and a sense of elevated purpose. The founders envisioned “Archangel” as a brand that would embody a higher form of design, reflecting both the quality and the enduring nature of their creations. The brand wanted to give a sense of a timeless design, a higher calling.
- Protection: Symbolizing durability and lasting quality.
- Guidance: Suggesting a curated experience, leading customers toward refined style.
- Elevated Purpose: Reflecting the brand’s ambition to create lasting designs.
Why “Archangel” Was Ultimately rejected
Despite its compelling imagery, the name “Archangel” was ultimately discarded. The decision was based on several strategic considerations, primarily related to brand identity and long-term positioning. The brand team carefully assessed the potential audience and the impact each name could have on the brand’s messaging. Key challenges involved the potential for a religious association and the difficulty in owning the term as a protected trademark.
The Challenges of Association
One key factor was the potential for religious connotations. The term ‘archangel’ is intrinsically linked to religious iconography. The team was conscious of the possibility that this could alienate a segment of their target market.The goal was to create a brand that was accessible and inclusive, not one that might polarize its potential base of customers. Some LSI (Latent Semantic Indexing) keywords in this section include: brand messaging, target market, and brand identity.
Trademark and Brand Ownership Issues
Trademarking the name ‘Archangel’ presented potential difficulties. In the highly competitive landscape of fashion, protecting a unique brand identity is vital.Existing usage of the term within various industries, coupled with the relatively broad nature of the word itself, could potentially lead to legal challenges and complicate the brand’s ability to secure exclusive rights. The founders focused on choosing a name that was easily protectable.
| Consideration | Impact on Decision |
|---|---|
| Potential Religious Association | Avoided alienating certain customer segments. |
| Trademark Issues | ensured long-term brand protection and ownership. |
| Brand Accessibility | Aligned with creating a universally appealing brand. |
the Choice of “Our legacy” and Its Impact
The decision to choose “Our Legacy” as the name solidified the brand’s direction. This name was more aligned with the brand’s vision of a future built on high-quality craftsmanship. “Our Legacy” focused on the idea of leaving behind a personal imprint. it was a more subtle, yet equally memorable, choice that connected with the team’s values of timelessness, and quality. The brand’s mission became about creating clothing that endures over time. Relevant LSI keywords include: brand values, lasting designs.
The Benefits of “Our Legacy”
The benefits of the chosen name were multifaceted, including increased marketability with a modern, clean aesthetic. The name was also more flexible. It allowed for a wider range of creative iterations without restricting the brand’s identity.
- Timelessness: The name implies permanence and enduring value.
- Craftsmanship: The focus is on high-quality construction and enduring design.
- Adaptability: Provides flexibility to evolve and avoid being typecast.
