Paris 2024: Focus on the media system “Le Parisien” which is investing more than 2 million euros

2024-04-03 15:35:21

Credit : Sport Buzz Business

This morning, the newspaper Le Parisien presented its editorial system for the Paris 2024 Olympic and Paralympic Games.

Le Parisien, a historic French newspaper, is preparing these Games with great excitement. In 2024, the media is no longer just paper, but also video since Le Parisien totals “ 14 million unique video users per month for 250 million videos viewed » exclaims proudly Sophie Gourmelen, general director of Le Parisien.

With 10 million subscribers to social platforms including more than a million on Youtube, the newspaper wants to be at the center of these Olympics and is thus setting up 3 pillars “inform – support – move”. On the program, numerous special issues, a weekly newsletter, 4 Olympic pages in the Sunday edition, large digital formats before a boost on April 17, 100 days before the start of the Games.

From left to right: Pierre Chausse (deputy editorial director), Marie-José Pérec, Sophie Gourmelen (general director), Benoît Lallement (head of sports and equestrian division), Matthias Dandois and Anne-Laure Bonnet. (Credit: Fred Dugit – Le Parisien)

On this date, a special issue on the occasion of J-100 with a 24-page supplement entitled “The 100 French people who will make the Games shine” which will profile athletes, but also organizational members and journalists who will be talked about during the competition. The Parisian will also publish and among other things a guide to 80 restaurants to eat in Paris during the Games (in July), a Games guide (July 25 and August 28), a special transport journal (May 31).

Half the editorial team is on the job

An edition of the “Parisien Week-end” to get ideas for outings, good addresses, restaurants, advice during the Games is also on the program (July 19), as is “Face the Readers” with Tony Estanguet (15 april).

More than 2 million euros of investment

A very large device which involves 200 journalists, or half of the editorial staff, including 35 accredited for the Games, as well as a live program from 6 a.m. to 12 a.m. daily. An investment which represents more than 2 million euros.

« A large part of this sum is dedicated to the editorial part with numerous special issues » explains Sophie Gourmelen. “ The rest represents the communication part, the special numbers will for example be supported with displays at points of sale. We are very happy that our advertisers are supporting the system. We hope for between 10 and 30% improvement in sales! ».

On the digital part, The Parisian also set up a podcast hosted by Anne-Laure Bonnet who, every Wednesday, exchanges with a French Olympic or Paralympic champion, until July 24. Video archives of the 1924 Paris Olympic Games, in partnership with Gaumont Pathé Archives, will also be broadcast in July.

A collector’s issue entitled “It was Paris 2024” published on August 16 will close the Olympic Games program for Le Parisien.

A team of Olympic consultants

To best evoke these Olympics, the newspaper has surrounded itself with former athletes who will work as columnists this summer. And who better than Marie-José Pérec, three-time Olympic gold medalist, as star consultant. She will cover athletics for the newspaper, but also for digital media and video.

The champion will be accompanied by Frédéric Weissformer basketball player, Lucie DécosseOlympic gold medalist in judo at the London Games in 2012, but also Mahyar Monshipoursuper bantamweight world champion between 2003 and 2006 and Matthias Dandois9 times BMX world champions.

The latter, who will also occupy a position at Eurosport this summer, will come to decipher the new Olympic sports for Le Parisien. If his discipline is not entered in the Paris Games, the 34-year-old athlete will not really have a vacation this summer.