Peacock is taking another attempt at bringing the long-running British reality hit I’m a Celebrity… Get Me Out of Here to U.S. audiences, ordering a brand-new iteration titled Get Me Out of Here (working title) slated to premiere in 2027. Hosted by Maura Higgins and Rob Rausch, the streaming reboot introduces a fresh twist by pairing celebrities with non-famous friends or family members to navigate a grueling jungle environment.
The Bottom Line
- The Talent: Maura Higgins and Rob Rausch are locked in to co-host the upcoming Peacock competition.
- The Twist: Eschewing the traditional all-celebrity lineup, the show pairs stars with everyday besties or family members to tackle physical and psychological challenges for a $100,000 grand prize.
- The Precedent: This marks the third attempt to launch a U.S. version of the British franchise, following short-lived network adaptations on ABC in 2003 and NBC in 2009.
Inside Peacock’s Fresh Strategy for a Dormant Franchise
The project comes from Love Island USA producer ITV America. ITV America CEO David George previously lamented the format’s stubborn resistance in the U.S. market, famously joking that the original British export was the “hanging chad” of reality television.
Here is the kicker: instead of stranding a solitary camp of A-listers and reality stars to fend for themselves, the streamer is shifting the dynamic toward interpersonal drama. The official logline notes that celebrities will be stripped of all creature comforts and forced to partner up with a non-famous bestie. Teams must navigate a dense, unforgiving jungle while deciding whether to take the lead or defer to their civilian companion, all while competing to avoid elimination and claim a $100,000 cash prize.
| Network / Platform | Year | Host(s) | Notable Winner / Outcome |
|---|---|---|---|
| ABC | 2003 | John Lehr | Cris Judd (Won single-season run) |
| NBC | 2009 | Myleene Klass, Damien Fahey | Lou Diamond Phillips (Won Costa Rica season) |
| Peacock | 2027 (Upcoming) | Maura Higgins, Rob Rausch | TBD ($100,000 Grand Prize) |
A Proven Reality Pedigree at the Helm
Maura Higgins first captured public attention on the U.K. version of Love Island. She has since expanded her footprint with NBCUniversal by hosting digital companion series like Love Island USA: Aftersun and Love Island Games: Aftersun, alongside competing on Season 4 of The Traitors.
Co-host Rob Rausch brings his own distinct reality credentials, having appeared on Seasons 5 and 6 of Love Island USA before ultimately winning Season 4 of The Traitors, where he successfully outmaneuvered Higgins in the finale.
Overcoming the Legacy of Past U.S. Cancellations
Bringing this format to the United States has historically proven to be an uphill battle for programmers. ABC made the first attempt in 2003, running a live, 15-night event featuring a mix of names including Tyson Beckford, Melissa Rivers, and Caitlyn Jenner. Six years later, NBC transported a fresh roster—featuring Spencer Pratt, Heidi Montag, and winner Lou Diamond Phillips—deep into the jungles of Costa Rica. Both linear television experiments failed to secure multi-season renewals, leaving the intellectual property dormant in the U.S. for over seventeen years.
With ITV America executives David George, David Eilenberg, and Jordana Hochman executive producing, the series aims to replicate the streaming momentum of other unscripted hits.
