Pinterest & Instacart: Shoppable Ads Now Available

Pinterest Revolutionizes Shopping: Ads Now Directly Shoppable via Instacart

San Francisco, CA – 2025-06-17 – In a groundbreaking move set to redefine retail media, Pinterest and Instacart have joined forces.Now, users can purchase items directly from Pinterest ads, streamlining the path from inspiration to doorstep.

This collaboration, announced Monday, June 16th, enables Pinterest users to buy advertised products with just a few clicks and receive deliveries in as little as 30 minutes through Instacart.

Seamless Shopping Experience

The partnership aims to bridge the gap between discovering ideas and acting on them. Vice President Of Product Management At Pinterest, Samir Pradhan, emphasized this transformation during the press release, noting that the collaboration turns “discovery into purchase in just a few clicks.”

Initially, select brands advertising on Pinterest will have the opportunity to target their products to Instacart’s first-party audience segments, based on real-world retail purchase behavior. This ensures that relevant products are presented to consumers at the peak of their interest.

Measuring Campaign Impact

Looking ahead, the companies plan to introduce a closed-loop measurement system. This system will link Pinterest ads directly to product sales within the Instacart Marketplace.The goal is to accurately demonstrate the impact of ad campaigns, providing valuable data for advertisers.

Expanding the Instacart Ecosystem

this partnership is the latest addition to Instacart’s growing advertising ecosystem, which includes the Instacart Marketplace, over 220 grocery eCommerce sites, in-store Caper Carts, and various off-platform collaborations.

Targeted advertising

Vice President Of Ads Product At Instacart, Ali Miller, highlighted the power of combining Pinterest’s inspiration platform with Instacart’s retail media data. “By layering in Instacart’s valuable retail media data,we’re giving brands a more targeted way to reach high-intent Pinterest users at the right moment.”

Did You Know? Retail media networks are projected to account for nearly a third of all digital advertising spending by 2027, according to recent industry reports.

The Rise Of Retail Media Networks

Retail media networks have become increasingly prominent, with major retailers like Walmart and Amazon leveraging their platforms to sell advertisements. These networks capitalize on valuable consumer data to deliver targeted ads, enhancing the shopping experience and driving sales.

Instacart’s Previous Collaborations

In June 2024, Instacart partnered with YouTube to make video platform ads shoppable. This allowed brands to identify and reach high-intent consumers, offering them the convenience of same-day delivery for featured items.This highlights Instacart’s commitment to enhancing the online shopping experience by making it more seamless and efficient.

Pinterest’s Shoppable Push

Pinterest has been actively integrating more shoppable features across its platform. In July, Pinterest reported more than doubling the number of outbound clicks sent to advertisers year-over-year for three consecutive quarters. This underscores the platform’s increasing effectiveness in driving social commerce and shortening the path to purchase.

The Future Of Retail media

The integration of Pinterest’s visual discovery with Instacart’s delivery network exemplifies the future of retail media. It provides a seamless and intuitive shopping experience, enhancing customer engagement and driving sales. This convergence of inspiration and convenience is likely to become a standard in the industry.

Feature	Pinterest	Instacart
Core Function	Visual Discovery & Inspiration	Grocery Delivery & Retail Marketplace
Partnership Benefit	Enhanced Shopping Experience, Increased Ad Revenue	Expanded Advertising Ecosystem, Targeted Reach
Key Advantage	Inspiration to Purchase in Clicks	Rapid Delivery (As Little As 30 Minutes)

pro Tip: For brands, leveraging first-party data within retail media networks is crucial for personalized advertising and higher conversion rates.

Frequently Asked Questions (FAQs)

• How does this Pinterest Instacart partnership enhance the user experience?
  It allows users to directly purchase items they discover on Pinterest through Instacart, streamlining the shopping process.
• What is retail media, and why is it critically important?
  Retail media refers to advertising networks operated by retailers, enabling targeted ads based on customer data and purchase behavior.
• How quickly can I get my order through Instacart after seeing an ad on Pinterest?
  Instacart aims to deliver items in as little as 30 minutes.
• Will all Pinterest ads be shoppable through Instacart?
  Initially, select brands will participate, with plans to expand the program in the future.
• What types of products will be available through this partnership?
  the initial focus is highly likely on grocery and related items, aligning with Instacart’s core offerings.

What are your thoughts on this new partnership? Will this change how you shop? Share your comments below!

What are the key metrics retailers should track to measure the effectiveness of Pinterest and Instacart shoppable ads?

Pinterest & Instacart: Shoppable Ads Now Available – A Game Changer for E-commerce

The world of digital advertising and e-commerce is constantly evolving, and the latest innovation to create a buzz is the integration of shoppable ads between Pinterest and Instacart. This powerful partnership is designed to streamline the path to purchase, making it easier than ever for users to discover products and buy directly from their favourite social media platform. If you’re looking to maximize your online sales, this new feature demands your attention.

What are Pinterest Shoppable Ads wiht Instacart?

Essentially, this integration allows users to click on a Pinterest pin featuring a grocery or household item and immediately add that item to their Instacart cart.This seamlessly connects product revelation on Pinterest with the convenience of Instacart’s on-demand delivery service.

How it effectively works

The process is remarkably straightforward:

• A user discovers a product on Pinterest – perhaps a recipe ingredient, cleaning supply, or snack.
• A “Shop Now” or similar call-to-action leads the user to a shoppable pin.
• Clicking on the pin will then allows the user to add the item to their Instacart cart.
• From there, the user can complete the purchase and arrange for delivery or pickup via Instacart.

Benefits of Using Pinterest & Instacart Shoppable Ads

The combined power of Pinterest and Instacart offers several significant advantages for businesses and consumers alike.

for Businesses

• Increased Sales: Direct purchase capabilities lead to a higher conversion rate, as users can buy instantly without leaving the platform.
• Wider Reach: Pinterest has a massive and engaged user base, giving your products greater visibility.
• Targeted Advertising: Pinterest’s powerful targeting capabilities allow businesses to reach specific demographics and interests.
• Seamless Shopping Experience: The rapid and easy checkout process via Instacart removes purchase friction.

For Consumers

• Convenience: Easily discover and purchase products directly from their inspiration on Pinterest.
• Time Saving: Quickly add items to their cart and have them delivered or ready for pickup.
• Inspiration to Purchase: Pinterest users are high motivated shoppers.

Practical Tips for Maximizing shoppable Ads

To optimize your pinterest and Instacart shoppable ads, consider these best practices:

1. High-Quality Visuals: Use eye-catching images and videos for your pins. Pinterest is a visual platform, so your creative content is key.
2. Compelling Descriptions: Write clear, informative product descriptions that highlight key features and benefits.
3. Strategic Targeting: Leverage Pinterest’s targeting tools to reach your ideal customers based on their interests, demographics, and behaviors.
4. Optimize for Mobile: ensure that your ads and product pages are mobile-friendly, as the majority of Pinterest users access the platform via their smartphones.
5. Track Your Results: Monitor your ad performance closely, paying attention to key metrics such as clicks, conversions, and ROI. Use data to refine your strategies and optimize your campaigns.

case Study: Real-World Examples

While the widespread adoption of this partnership is still unfolding, early adopters have already reported positive results.

Note: Because this feature is a relatively new development, specific case studies from well-known brands may not have a long track record.In general terms retailers have noticed a lift in sales

Retailers using Pinterest Shopping ads have reported a significant increase in conversion rates and a decrease in the cost of customer acquisition compared to other digital advertising platforms. The user’s intent to purchase is high. This translates to more rapid and efficient sales conversions. The convenience of Instacart’s delivery service also has resulted in a higher retention rate among consumers.

Get Started Today!

Combining the inspiration of Pinterest and the convenience of Instacart provides a powerful, user-friendly shopping experience, resulting in greater sales conversions.

This feature is a strategic win-win that provides users a seamless and enhanced shopping chance, increasing retailer revenue and strengthening brand loyalty. Get started today by exploring the [Pinterest Business](https://business.pinterest.com/) and [Instacart](https://www.instacart.com/) advertising programs.