MONTEGO BAY, JAMAICA, March 8, 2023 (Archyde.com) /PRNewswire/ – Travelers departing from Jamaica’s busiest airport, Sangster International Airport in Montego Bay, can now explore the world of APPLETON ESTATE Jamaica Rum at a new high-tech premium boutique, just opening at the airport’s central duty-free shop opened.
A world first for the rum brand, the shop within the shop takes customers on a self-guided journey from cane to cup to learn what makes APPLETON ESTATE such a unique Caribbean rum, seamlessly blending physical, multi-sensory and digital elements become. Customers navigate their way through the boutique through a series of interactive touchpoints that showcase the legendary heritage, craft and personality of the island’s iconic rum.
The latest release from APPLETON ESTATE, the Ruby Anniversary Edition is the pride of the new Sangster Store. Produced in celebration of the 40th anniversary by master blender Joy Spence, the APPLETON ESTATE Ruby Anniversary Edition is a rich, complex blend of five rare rums, each aged a minimum of 35 years and carefully selected from Appleton Estate’s stock of over 200,000 dormant barrels were selected.
APPLETON ESTATE’s distinctive badge, composed of five national symbols of Jamaica, is the central feature of the store. It was brought to life as a stunning 3D modernist copper sculpture at the center of the store; a magnet for customers, helping them to learn more about the origin and terroir of the brand.
The insignia is the starting point for the shopper’s digital journey in the boutique. Travelers can scan the label on the front of each bottle with their mobile device for a detailed description of the rum they have selected, including individual notes from the tasting and an explanation of the distillery’s production process, provided by Joy Spence, the Master -Blenderin from APPLETON ESTATE, speaking personally.
Highlights of the new APPLETON ESTATE Sangster shop include:
- a lively bar with tastings Experienced brand ambassadors show travelers how to create delicious cocktails with APPLETON ESTATE and conduct guided tastings of the award-winning family of rums, including APPLETON ESTATE Signature, APPLETON ESTATE 8 Year Old Reserve, APPLETON ESTATE 12 Year Old Rare Casks, APPLETON ESTATE 15 Year Old Black River Casks and APPLETON ESTATE 21 Year Old Nassau Valley Casks.
- Ideas for making cocktails at home Travelers can use the personalized digital insignia guide on their phone or tablet to discover essential APPLETON ESTATE services and classic cocktails to make at home.
- personalized gift shopping The shop’s brand ambassadors can compose a personal digital message for the gift recipient, which can be accessed via a QR code on the neck of the purchased bottle of Appleton Estate 15 Year Old or 21 Year Old.
“We are thrilled to launch the APPLETON ESTATE experience retail booth at Montego Bay Airport, just 50 miles from where our incredible rums are made with love,” said Marco Cavagnera, General Manager for Global Travel Retail at Campari Group, “It is a perfect premium location to engage customers by showcasing all facets of APPLETON ESTATE: the rich history, the passion for natural ingredients, the local origins, the skill of our master blender Joy Spence and the versatility of the award-winning portfolio that has evolved under her leadership to ensure there is an APPLETON ESTATE rum for every upscale occasion, from crafting premium cocktails to sipping the rums.”
APPLETON ESTATE Rum is a leading global producer of premium rum, located just 50 miles from Montego Bay in Jamaica’s lush Nassau Valley. APPLETON ESTATE aged rums carry a prominent minimum age statement and a Jamaican GI rum classification, guaranteeing that no additives are used, the rums are aged exclusively in Jamaica and that pure, filtered limestone water is used in production.
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Anne Kavanagh,
07966 447024,
anne@kavanaghcommunications.com