2024-03-15 20:50:29
Increasingly rapid changes in the corporate environment have required financial leaders to coordinate their management skills more precisely. Survey Data Sebrae (Brazilian Support Service for Micro and Small Businesses), in 2022 reveal that 52% of Brazilian SMEs see financial management as a significant challenge.
These numbers show that, although many people aim to manage their own business, most of them end up not being successful precisely because they do not have the knowledge to manage a business.
Another study carried out by the Sebrae in 2023, showed that individual microentrepreneurs (MEI) in Brazil have the highest business mortality rate in up to five years, reaching 29%. Micro-enterprises, in turn, have a rate of 21.6% and small businesses, 17%, after five years of operations.
Meeting this scenario, the startup Tractionfy developed a system that allows efficient outsourcing of back office, enabling resource savings for entrepreneurs. “These data show that the use of artificial intelligence can become fundamental to improving financial and accounting processes”, says Roberto Oliveira, CDO at Tractionfy.
The financial management system was launched in 2022 and one of its objectives is to simplify the outsourcing of backoffice operations for entrepreneurs in Brazil, says the CEO of Tractionfy, Luciano Aleixo.
“This service seeks to allow entrepreneurs to concentrate their efforts on the core business, by delegating secondary tasks, potentially reducing operational costs. Internal studies carried out by the company, through comparative analyzes with equivalent internal operations, indicate that the use of this system can bring significant savings”, he reinforces.
He points out that interaction with the service is generally carried out by key figures within companies, such as the entrepreneur or the financial director. “The system covers a range of services, including payroll processing, management of tax obligations, admissions and dismissals, as well as issuing and paying taxes and charges.”
“The Tractionfy platform centralizes relevant customer data, providing detailed business analysis, similar to the impact caused by cloud technology in the IT sector”, explains Roberto Oliveira.
The professional also highlights that the tool seeks to reduce costs and complexities, facilitating the launch of products on the market. “The startup collaborates with recognized names in the technology market to ensure security and modernity in data processing, highlighting the use of artificial intelligence to organize and maintain the order of processes”, he adds.
Emergence of the platform
Luciano Aleixo, CEO of Tractionfy reports that the creation of this business model was inspired by the combined experience of professionals in the areas of accounting and technology, who identified a gap in the Brazilian small and medium-sized enterprises (SMEs) market for scalable, high-quality services. . “The idea came about when we realized the complexity of the financial, accounting, personnel department, tax and controlling needs of SMEs in Brazil”, emphasizes the CDO at Tractionfy.
The “Gestão Finabil” model, an innovation in subscription-based financial management, seeks to fill a need in the Brazilian SME market for scalable, high-quality services. “Integrating financial management with accounting, Gestão Finabil provides a holistic view of business finances, optimizing processes and facilitating more effective decision-making”, adds Roberto Oliveira, CDO.
Benefits of financial management
Finabil Management offers several benefits, such as a convergent view of finances, accuracy of financial information, process optimization, more effective decision making and sustainable competitive advantage. “The implementation of Finabil Management can significantly transform the effectiveness of strategic management in companies”, says the CEO at Tractionfy.
“Finabil Management is positioned as an efficient model for the financial management of Brazilian SMEs, validated by experts and companies, highlighting its potential to generate significant positive results”, concludes Roberto Oliveira.
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