Tinder was quick to respond. The day after the announcement by Le Parisien of a Youth campaign with Macron on the dating application to encourage the hesitant to register on the electoral lists to go and vote, Tinder denounced the JAM initiative on Monday, first with BFMTV then the Parisian. “We don’t allow fake profiles, including those created for political campaigns. If fake profiles are created, we will take appropriate action,” the dating app tells us.
Sunday, Le Parisien revealed that the youth branch of LREM would invest the dating sites Tinder, Grindr and Bumble by posting sensual photos with a message: “I vote and you? Come play with democracy. The goal was simple: Young People with Macron wanted to “incite young people to vote” by creating profiles.
Young people with Macron will change strategy
While Tinder says “monitor” these profiles closely since Monday morning, the Young with Macron will change strategy. According to one of the JAM spokespersons quoted by BFMTV, the movement will abandon this campaign and instead invite activists registered on Tinder to add a sticker to their profile in order to convince their “matches” to go to the polls.
A change of strategy not to Tinder’s taste. “We do not allow the use of Tinder to campaign for political purposes. We will have the same situation, the same rules, and we will take the actions that must be taken. »