I used a company POLYSTAR The fledgling electric car maker Polestar, which is expected to go public this year, made its first Super Bowl ad, indirectly hinting at rivals Tesla and Volkswagen.
AndShow the 30 second ada picture of a Polestar 2, and the phrases all beginning with the word “no”, addressed to the car companies that were relying on the most famous event in the United States to display their ads and new cars.
In its announcement, the company alluded in simple terms to the “DieselJet” scandal, in which Volkswagen paid billions of dollars in fines, for manipulating carbon emissions data, and wrote “No to conquering Mars,” referring to Tesla and its CEO Elon Musk, who plans to to land humans on Mars by 2026.
And the company ended its statements that it would not be in second place, and then the name of its fully electric cars.
Polestar CEO Thomas Engelnat said: “The Super Bowl is a huge event and I’m excited to get Polestar’s message to such a broad audience.” We are a young and ambitious brand. We believe in ‘No Compromise’.
Polestar is controlled by the Volvo Group and its parent company, Geely Holding Group, in China.
In September, the company announced a deal to go public during the first half of this year through a merger with US-listed SPAC backed by billionaire Alec Juris and investment bank Guggenheim Partners at a valuation of $20 billion.