In a statement, Etercor -Solnik, currently an official distributor of Xiaomi in Argentina and the only post-sale service with an official guarantee in the country, pointed out that made an investment in infrastructure of more than 600 million pesos in this first stage, with an investment projection in fixed assets and production equipment of more than 1,500 million additional pesos during the next 2 years.
In addition, more than 100 people have been employed and trained in direct and indirect positions, with the possibility of continuing to add new positions as products are incorporated into the existing production line. The investment in working capital is projected at more than 100 million dollars for the first 12 months.
How is the Xiaomi model that is produced in Argentina
The Redmi Note 11, one of the 3 devices presented by Xiaomi in Argentina, has a 4-camera panel with a 50MP primary sensor. The 8MP Ultra Wide Camera widens your perspective with its 118-degree view, and the 2MP Macro Camera captures the finest details up close. Plus, the 2MP Depth Camera lets you create a natural bokeh effect for your portraits.
The front of the Redmi Note 11 features an 11MP front-facing camera that can capture clear, natural-looking selfies. This smartphone has an AMOLED DotDisplay FHD+ screen with a refresh rate of up to 90 Hz and a touch sampling rate of up to 180Hz and with its two speakers located on the top and bottom of the phone it offers immersive sound to enjoy games and videos . Finally, it is equipped with a 33W fast charge and a 5000 mAh battery.
Where will the Xiaomi of national production be marketed
The devices produced in Tierra del Fuego will be developed under the same quality and safety standards established by Xiaomi’s parent company and will be on sale the last days of August.
Expected supply the local market through partners in the sales channels of electronic products, as well as telephone operators and directly in the Xiaomi Store located in the Abasto shopping mall, as well as through the official e-commerce XiaomiStore.com .ar
“With the start of national production, we not only consolidate a strategic alliance between Xiaomi and Etercor – Solnik, but we also strengthen the bond that the brand has with its consumers in Argentina by deepening our commercial proposal. This is a great opportunity for our country and the national industry”adds Juan Pablo Baiardi, CEO of Etercor – Solnik.
Currently, thanks to the strategic alliance of Xiaomi and Etercor – Solnik in Argentina, the brand already ranks third in smartphone sales. Xiaomi has had an official presence in the country for a year.
Its strategy is encompassed in smartphone x AIoT (Artificial Intelligence of Things, for its acronym in English) and seeks to take advantage of artificial intelligence to develop innovative products that go beyond the collection and storage of data, and that are capable of analyzing situations to make the best decisions autonomously, with the aim of helping people achieve their goals in a more practical and friendly way, both at work and at home.
In Argentina, the brand is present with smartphones, televisions, robot vacuum cleaners, skateboards and wearablesas well as electric screwdrivers, scales, security cameras and toothbrushes, among others.
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