Champion of France for the 3rd consecutive year, PSG also won another title: that of the most sought-after club on the web this season according to a study by the company SEMrush. SEO specialist, the latter counted the clicks made on Google between August 2019 and April 2020.
The club of the capital largely leads the searches with 4.58 million monthly searches on average during this period. Dolphin of Parisians on the lawns, Olympique de Marseille is also on the web with 3,383,333 searches exactly. The podium is completed by Saint-Etienne (1 660 333).
Last in Ligue 1, Toulouse is also in this ranking with less than 8,000 searches (7,267). OL came in 4th position, just behind its great rival from Stéphane, with 1,574,778 searches. No doubt the club had to climb since because of the crusade of its president Jean-Michel Aulas to want to resume the Ligue 1 season.
Rudi Garcia, most wanted coach
Jean-Michel Aulas is also, and not surprisingly there too, the most sought-after president on the web (20,822 searches on average). He precedes Saïd Chabane, the boss of the SCO of Angers (14,076), who undoubtedly owes this popularity to his implication in a case of sexual assault in February 2020. Jacques-Henri Eyraud (Marseille) and Nasser Al- Khelaïfi (PSG) follows with 5,000 and 4,322 searches respectively.
Among the Top 11 most popular players on Google, 10 are attack-oriented. The intruder is the young nugget of Rennes, the midfielder Eduardo Camavinga (9th with 84,320 searches). The name that comes up most often is undoubtedly Neymar (1,938,800 interactions on average) which is far ahead of its partner in the Parisian attack Kylian Mbappé (694,600). PSG manages to place 4 players in the first four places since Mauro Icardi (248,220) and Edinson Cavani (201,200) complete this square of research aces.
Note that the coach who caused the most clicks is Rudi Garcia (Lyon, 47,500) far ahead of the German PSG coach Thomas Tuchel (21,922). Finally, the homage paid to Pape Diouf, who died on March 31 of the consequences of Covid-19, by the official OM account is the tweet that has caused the most commitments for an official club account this season (42 451).