The Professional Triathletes Organisation signed Saxo as a partner of the Dubai T100 Triathlon, backing the penultimate round of the 2026 T100 Race To Qatar series.
Saxo Secures Branding and Hospitality for 100km Race
- Saxo secures extensive event and digital branding alongside client hospitality for the 100km race spanning a 2km swim, 80km bike, and 18km run.
- The partnership aligns the athlete co-owned body with an investment platform as the 12-year World Triathlon partnership prepares to expand into a new Triathlon World Tour in 2027.
- Over 3,000 amateur competitors join professional fields broadcast live to 195 territories during the Dubai Fitness Challenge.
Financial Operations and Global Partnerships Across Sports
Norwich City added IFX Payments as its deliverable foreign exchange services partner to handle cross-border transactions including player transfers and broadcast revenue, sportindustry.co.uk reported. Championship clubs spent approximately £300m on transfer fees during the summer 2026 window across multiple currencies and jurisdictions.
“We're proud to begin this partnership with Norwich City,” said Will Marwick, CEO of IFX Payments.
“We are incredibly excited to partner with the Dubai T100 this year,” said Damian Hitchen, CEO MENA at Saxo Bank.
Bare Knuckle Boxing appointed Michael Ridout as Managing Director, UK, following his tenure as Executive Vice President, Combat Sports and New Business at DAZN. BKB staged events broadcast in over 100 countries and claimed the title of the most-viewed live sport on TikTok in 2026, sportindustry.co.uk reported.
| Organization | Key Addition / Partner | Operational Scope |
|---|---|---|
| PTO (Dubai T100) | Saxo | Event branding and endurance sports partnership |
| Norwich City FC | IFX Payments | Deliverable foreign exchange and international transfers |
| Bare Knuckle Boxing | Michael Ridout (MD, UK) | Media rights, broadcast distribution, and global expansion |
The All England Lawn Tennis Club announced it will sponsor a show garden titled The Wimbledon Garden: Nature in Play at the RHS Chelsea Flower Show 2027 to mark the 150th anniversary of The Championships, sportindustry.co.uk reported.
