PUMA opens its first flagship store in Thailand. Ready to grab a young male protagonist “Luke-Ishikawa” to sit on the brand ambassador podium

PUMA Sports (Thailand), the world’s leading sports apparel and lifestyle brand from Germany, hosts the opening of the first PUMA Flagship Store in Thailand, promoting the Find Yourself Faster campaign to support the new generation. to go find and dare to be yourself confidently By grabbing a half-daughter “Luke-Ishikawa” to become the first brand ambassador in Thailand at Siam Center, G floor, Atrium 2 zone

Lukwik Sai, General Manager of Puma Sports (Thailand) Co., Ltd., said Puma is a brand with a history and has been in the sport for over 75 years and has been in Thailand for a long time. In the past, products have been distributed mainly through Puma’s important trading partners. Currently, the brand sees the potential in the Thai market. Therefore invested in setting up a subsidiary company to increase distribution channels for more variety of products, including this Flagship Store, and was very happy. which in this return of Puma We prepare to adjust the new image that still maintains the identity of the sport Performance, maintaining the premium of the brand. Along with presenting sport style fashion products that can be worn in everyday life more Because brands understand trends And wants to meet the needs of today’s customers with the launch of the Find Yourself Faster campaign that PUMA intends to communicate with target groups and young people in particular. support to find And dare to be yourself with confidence, be yourself without following anyone, which we also got Luke-Ishikawa to be the first brand ambassador in Thailand for Puma as well.

Puma has released a new ad that aims to reach out to PUMA’s target audience so that they can find themselves. and be yourself without following anyone In a cool English concept like “I’m….But…..” with young actor Luke joining the cast, along with a group of outstanding new Gen Z people. And very talented, including “Keng-Naphat Asantachai”, an ordinary Gen Z student, but an NFT artist who sells art online using digital currency. until being able to generate income for himself from a young age, “Mick-Theeraphat Prong-Arun”, a former representative of the Thai national youth athletics team who won many gold medals in many fields, “Kim-Varasa Kahill” a plus-size female model who carries full of confidence even though she has been insulted before, and “Ma Deaw – Apichet Etiratana”, an online celebrity who mixes and matches things around her to become accessories. trendy body create novelty And became a young fashion designer that world-class magazines such as TIMES also named her as one of the “Next Generation Leaders”, new blood designers who change the fashion world as well.

The event also has various activities. To join in the fun, whether it’s 100 Early Bird Shoppers for Puma followers, get a special gift with a chance to win exclusive prizes that Puma gives. Including the “PUMA Faster Lab” activity, which divided the photo zone into 2 parts: Try Out & Find Out where participants could choose their favorite style through 2 legendary shoes, Slipstream and Deviate Nitro 2, along with Take a photo on a stylish stadium And share it on your own social media, and part 2 is I’m….But….. that invites you to express yourself uniquely. ready to share the definition of identity in the online world In addition, you can register to buy exclusive products before anyone else, including Puma Fast-R Nitro Elite and Fast-FWD Nitro Elite. All rights reserved. Limited to the number of registered users only.

This event was also honored by famous stars and celebrities, such as “Mos-Panuwat Sopradit”, the famous hero of the series Y, romantic drama, Big Eating Dragon, accompanied by “Bank – Mondop Hemtal “, young actor Oob – Oabnithi Wiwattanawarang, Jet – Jetpipat Tilapornpat, and young actress Mook – Voranit Thavornwong, along with rappers New Jay from Def Jam Thailand such as IRONBOY, PRADAA and HYPE TRAIN GROUP led by GUYGEEGEE, OG Bobby, Seeda THEVILLAIN, Eskiimo and the latest newcomer Tamp from New Wev. yourself and come and experience the first store of this legendary brand as well

For those who are interested, you can ask for products at the PUMA Flagship Store, Siam Center, G Floor, Zone Atrium 2 or Official PUMA Brand Store, Mega Bangna Branch, 2nd floor and online channels at the puma.com website, including information about activities on Facebook: PUMA. and Instagram: @Pumathailand

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