Visa reveals consumer trends after COVID has become endemic People will spend cashless. online shopping and a vengeance Especially for Thai people who are reluctant because they haven’t traveled freely for a long time.
Visa, the world’s leading digital payment provider. Data from the Visa Consumer Payment Attitudes Study shows cashless spending. online shopping and revenge These are the three main consumer trends that will emerge in Southeast Asia after the coronavirus is downgraded to endemic.
Thai consumers are ahead of Southeast Asian countries that intend to spend cashless more often (89%), followed by Vietnam (83%), Malaysia (78%), Indonesia (78%) and the Philippines (78%). )
The study also reveals that Thai consumers are most confident in digital payments. More than four in five Thais (86%) consider digital payments to be more secure. followed by Vietnam (80%), Philippines (79%), Indonesia (79%) and Malaysia (75%).
Serene Gay, Visa Manager of Southeast Asia, said, “The past two years We have seen the driving force of digital commerce as consumers look for superior payment methods that are faster, safer and more convenient. when different countries In this region, borders were opened again. It is therefore essential for businesses to adapt and accept. Digital technology into business to meet the ever-evolving needs of consumers.”
Closing Shops During the Covid Pandemic Situation This has led to a slew of new shopping channels, with more than half of Southeast Asian consumers (55%) having tried online shopping through an app or website for the first time. The trend is predominantly in Indonesia (72%), Vietnam (66%) and Thailand (65%).
More than two in five shoppers (42%) also choose to place an order over the phone from a local store for the first time. This occurred in Vietnam (57%), Thailand (54%), and the Philippines (45%), with a significant number of consumers switching to social media outlets (40%), with Vietnam being the most popular country. This is the most common type of shopping (50%), followed by Thailand (49%) and the Philippines (46%).
the tourism The trend of the phenomenon known as “Revenge travel” will arise from the previously restrained desires of people who want to return to travel freely. especially the consumer groups in Thailand. The study of this visa found that Nearly half of Thai consumers (46%) are likely to travel abroad next year. This is followed by consumers of Singapore (41%) and the Philippines (38%).
“We hope that the results of this study will be helpful for Thai entrepreneurs during the transition to endemic disease. Visa and our strategic partners will continue to innovate and develop the future of payments. better money By creating a modern and accessible payment experience for anyone, anywhere and at any time,” Serene concludes.
