2023-05-13 12:00:51
The platform intends to use to rebound by improving its AVOD offer.
Launched in 2020, the Mango offer changes its name and is completely revamped. This streaming formula offered by Molotov allowed access to numerous contents in return for viewing advertisements during the programme. An increasingly popular model (AVOD), which recently won over Free with the launch of Oqee Ciné.
Molotov is keeping the number of Mango users secret but it would represent around 6 to 7 million French people, against a total of 379,000 paying subscribers to its subscription offer last March. archyde news is an important growth factor for Molotov, which therefore intends to revamp its offer under the Molotov Channels name with a bouquet of thematic channels and targeted and event-driven FAST (“Free-ad-supported television streaming”) channels. We will thus be able to count corners dedicated to cinema, series, children, documentaries or even sport, telenovelas… Thus, in the coming weeks, nearly 30 series and 100 films will be added to the catalog.
The goal is clearly stated: to become profitable by 2025. The platform generated around twenty million euros in revenue last year, for the time being mainly thanks to its subscriptions. The Molotov application is available on the Play Store for Freebox Pop and mini 4K subscribers and on the App Store for those with Apple TV 4K, as well as on other media, including mobile (iOS and Android).
This article was taken from the Univers FreeBox website
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