2024-08-07 04:00:04
Laughter, this subtle behavior of humanity, could well be mastered by artificial intelligence. A recent study from the University of Southern California (USC) reveals that jokes generated by AI are often judged funnier than those created by humans.
Researchers from USC Dornsife College conducted the study, published in PLOS ONEcomparing participants’ reactions to jokes written by ChatGPT 3.5 and by humans. The goal: to determine whether AI can outperform humans in matter d’humour.
According to Drew Gorenz, a doctoral student in social psychology at USC, these results show that you don’t need to feel emotions to create effective jokes. In fact, even though ChatGPT can’t feel emotions, it creates jokes that get laughs more often than human jokes.
The first part of the study asked participants and ChatGPT to create original jokes. The results showed that nearly 70% of participants found the AI jokes funnier than the humans’. A second study compared humorous headlines from The Onionand average parody information, to those generated by ChatGPT, with similar results.
PLOS ONE explains that participants were asked to generate humorous sentences for acronyms, complete funny sentences, and create self-deprecating jokes. ChatGPT produced 180 jokes, while 105 participants wrote 945, all of which were then evaluated by a new group of participants.
Drew Gorenz, a comedy enthusiast and co-author of the study with Norbert Schwarz, points out that this research raises questions about the impact of AI in the entertainment industry. Comedy professionals could see these technologies as a threat to their jobs.
The study’s conclusion highlights that while AI can enhance everyday communications with a touch of humor, it also poses a potential threat to professional writers. Whether AI will have the last word in this area remains to be seen.
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