published27. April 2022, 14:18
The tennis pro promotes Switzerland Tourism alongside Hollywood star Anne Hathaway. Privately, the two seem to understand each other perfectly, as a “behind the scenes” clip shows.
In the second video of the campaign, which was released on Wednesday, the American actress and the Swiss tennis pro ask each other funny questions.
Switzerland tourism
Roger works up a sweat – and even sings a Britney Spears song. The actress also gets into the singing mood and immediately agrees to a song by Dolly Parton.
Youtube/Switzerland Tourism
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Roger Federer (40) and Anne Hathaway (39) are the new faces of Switzerland Tourism.
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The tennis pro and the Hollywood actress also seem to get along very well privately.
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This is shown in the second clip of the successful video campaign: a personal “behind the scenes” interview.
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Roger and Anne ask each other questions, laugh non-stop – and even sing to each other.
For its new campaign, Switzerland Tourism is once again relying on a Hollywood star alongside Roger Federer (40): US actress Anne Hathaway (39). The first joint video of the Hollywood actress and the Swiss tennis pro has already been clicked on around 60 million times. The second clip in the video series now shows how well the two get along in real life: a personal “behind the scenes” conversation.
Roger and Anne chat relaxed and in a good mood about their collaboration – and ask each other personal questions. Anne sings a song by Dolly Parton (76) to the tennis player because the 40-year-old apparently does not know the iconic singer at all. Conversely, the athlete raves about the Swedish band Roxette, which Anne is not familiar with.
Roger also reveals that he likes to listen to Britney Spears – and at Anne’s request, he quickly tunes into her song “Oops! … I Did It Again». It’s not the first time, that the tennis star sings in an campaign. “I had to overcome my fear of singing in public,” the athlete said at the time for 20 minutes. And that seems to have paid off, because the Hollywood star is enthusiastic about his spontaneous serenade.
First part charts on Youtube
Im first joint clip, which was published about two weeks ago, Anne and Roger suffered a defeat – against the Swiss nature. The film begins with shots of breathtaking passes, picturesque lakes, impressive castles and moving film music. Then the video is interrupted by an angry Roger Federer. He and the Oscar winner are in an editing room and realize with horror that the director cut them both from practically the entire film. Nobody can compete with the Swiss landscape, that’s the director’s idea.
The first part of the video series has already been clicked on almost 60 million times.
Youtube/Switzerland Tourism
Can the new campaign keep up with the success of the first part with Roger Federer and Robert De Niro? About a year ago he left Promotional film with Roger Federer goes viral and also brought in millions of clicks. The tennis star calls the actor and wants to win him over for a film about Switzerland. De Niro replies in the clip that Switzerland is boring, after all there is not enough drama in this country.
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