Roger Federer stars alongside a roster of global athletes in a new seven-part holiday campaign for sportswear brand On, released across digital platforms to celebrate diverse winter festive traditions.
The Swiss sportswear firm launched a series of short films directed by Rosie Marks, featuring tennis great Roger Federer, ultrarunners Katie Schide and Germain Grangier, track stars Ditaji and Mujinga Kambundji, tennis talent Ben Shelton, and creator Mia Regan, as Gentleman MX reported.
Each participant portrays a familiar holiday archetype during winter gatherings. Federer takes on the role of the effortless host, while the Kambundji sisters represent those who finish holiday shopping at the last minute, according to coverage from neta-comunica.prezly.com.
The vignettes contrast athletic precision with domestic humor. Ben Shelton adapts his training routines while visiting family, and Federer meticulously decorates a gingerbread house on top of a stool to secure structural alignment, as detailed by neta-comunica.prezly.com.
The campaign highlights On’s seasonal footwear and clothing categories, spanning running, tennis, lifestyle, and outdoor equipment. Featured items include The ROGER Clubhouse footwear, Performance Tights, Focus Tech Hoodie, Court-T, Performance Long-T, and Club Collective Pants, as noted by Instagram updates.
The seven shorts debut progressively through October, November, and December on’s social media channels. The curated apparel and footwear selection hit shelves on November 5, 2026, across Latin America, including availability at El Palacio de Hierro in Mexico, GoRun and Dexter in Argentina, Marathon across Bolivia and Peru, and Falabella outlets in Chile and Colombia, per regional distribution records from neta-comunica.prezly.com.
| Country | Key Retail Partners | Launch Date |
|---|---|---|
| Mexico | The Iron Palace | November 5, 2026 |
| Chile | On Store Santiago Parque Arauco, Falabella, Ripley, Marathon | November 5, 2026 |
| Colombia | on.co, Sportline, Falabella, Malva | November 5, 2026 |
| Argentina | GoRun, Dexter Unicenter, Stock Center | November 5, 2026 |
Founded in the Swiss Alps in 2010, On is expanding its global market sixteen years after its initial launch, using proprietary technologies like CloudTec and LightSpray to grow its performance and lifestyle footwear divisions across more than 80 countries, according to corporate background provided by neta-comunica.prezly.com.
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