2023-11-07 16:48:59
Rolex – Bucherer, a long-standing friendship
Today, the brand has more than a hundred specialized jewelry stores around the world and has 2,400 employees, according to the group. The headquarters on Schwanenplatz in Lucerne is also a tourist attraction, benefiting from tourist buses stopping in front of the store. During the global pandemic, Bucherer was hit hard by the tourism crisis and had to cut jobs.
Very discreet and having no direct descendants, Jörg Bucherer sold the company to Rolex in August 2023. He was the last businessman to personally know its founder, Hans Wilsdorf, and to work with him. Bucherer has been selling its products since 1924 and Rolex, still unknown at the time, became the main partner of the family business.
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