2023-08-28 14:30:50
Originating from founders Michael Budman and Don Green’s enduring love for the Canadian outdoors, the Roots brand was born in a log cabin in Algonquin Park and opened its first store on August 15, 1973 of the official opening. “We would like to thank the Canadian public and supporters around the world for their enduring support of Roots, which has allowed the brand to celebrate its 50th anniversary. The Roots brand has a history of 50 years, and we are very pleased to see the brand’s strong foundation and future. There is a bright future ahead of the development, allowing people in Canada and the rest of the world to experience the authentic Roots lifestyle,” said Roots founders Michael Budman and Don Green.
Drawing inspiration from the deep emotional connection the brand and its founders have formed over the past 50 years, Roots commemorates its limited-edition anniversary collection with reinterpretations of classic styles from the 70s, 80s and 90s, releasing forward-thinking designs A rich brand heritage that pays tribute to its inspiration from the Canadian environment. From now until July 2024, the brand will release a variety of well-curated reminiscence classics and limited capsule collections in limited quantities, rewarding Roots’ long-term loyal users and reaching out to a new community. Among them, Roots will be the first to launch the Golden Beaver series and Sporting Good series, which are re-enacted classics and fully upgraded in materials.
Roots 50th Anniversary Limited Golden Beaver Collection
Celebrating its 50th anniversary, Roots strategically uses high-end fibers and eco-friendly materials, which now make up more than 85% of its product range, and the top-selling Cooper line now uses organic and recycled materials. In this milestone year, Roots will be committed to promoting the latest sustainable development concepts to consumer favorite product categories, continuing to use environmentally friendly materials and a series of upcycling and recycling that can extend the life of materials move.
Roots 50th Anniversary Limited Sporting Good Collection
Meghan Roach, President and CEO of Roots added, “Since its founding 50 years ago, Roots has built on its rich heritage and unwavering commitment to quality, authenticity and innovation. As we mark the 50th anniversary milestone , we will continue to draw inspiration from our rich brand heritage, adhering to the vision of innovative leadership, commitment to build meaningful connections with the global community, and strive to move forward.”
The Roots 50th anniversary limited series will be launched on the official website roots.com and the official flagship store on Tmall in the near future. Please go to find out more about the 50th anniversary of Roots.
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