Royal Agrifirm Unifies Global Animal Nutrition Under Nuscience
Royal Agrifirm Group is bringing its specialist animal nutrition expertise together under one global brand named Nuscience, the company announced on November 6, 2026, as reported by The Pig Site. The organizational change is designed to make it easier for customers to access tailored expertise and nutritional solutions relevant to their specific operational challenges.
Decoding the Structural Rollout and Portfolio Integration
Nuscience combines premixes, concentrates, farm minerals, young animal feeds, specialty feed ingredients, and protein ingredients alongside dedicated tools and services. The brand works directly with animal nutrition professionals to evaluate nutritional challenges, identify appropriate feeding approaches, and implement them on the ground. Bas van Driel, group director of Nuscience, stated in the press release that the unified brand provides a clear and consistent way to bring expertise and portfolios together across international markets.
The transition to the singular Nuscience brand, positioning, and portfolio framework begins in Europe, the Middle East, and Africa (EMEA). Other geographical regions will follow in subsequent phases. Until those regional rollouts take place, current regional brands remain fully in place. As part of the initial EMEA rollout, Agrimprove and Earlyfeed are being incorporated directly into the Nuscience portfolio, bringing their established products and specialist expertise along with them. Simultaneously, Hamlet Protein will connect its specialist protein expertise and solutions more closely with the broader Nuscience offering.
Royal Agrifirm Group Operates International Agricultural Cooperative
Royal Agrifirm Group operates as an agricultural cooperative founded more than 120 years ago in the Netherlands. The organization employs more than 3,000 staff members and maintains an extensive international network of subsidiaries spanning Europe, South America, the United States, and Asia.
| Corporate Element | Details |
|---|---|
| Parent Organization | Royal Agrifirm Group (Founded over 120 years ago in the Netherlands) |
| New Global Brand | Nuscience |
| Initial Rollout Region | Europe, Middle East, and Africa (EMEA) |
| Integrated Portfolio Brands | Agrimprove, Earlyfeed, and Hamlet Protein (EMEA rollout phase) |
| Global Workforce | More than 3,000 employees |
Operational Alignment Across International Markets
Until regional schedules catch up to the EMEA launch, local producers will continue utilizing legacy product identifiers.
One global Nuscience brand gives us a clear and consistent way to bring our expertise and portfolio together for customers across markets. At the same time, we remain focused on what matters most: understanding each customer’s specific situation and helping identify an approach that best fits their needs, said Bas van Driel, group director of Nuscience.
References
- Royal Agrifirm Group Press Release via The Pig Site (November 2026)
