The Sagunto City Council and the Federación de Comerciantes de Sagunto (FACOSA) have initiated the “En Navidad creamos RED” campaign, issuing 25-euro gift cards for local businesses.
Starting December 15, 2026, these cards aim to incentivize municipal consumption by integrating into corporate holiday gift structures for employees through January 31, 2027.
- Corporate Participation Deadlines: Businesses must submit order forms to the federation by November 25 to secure the gift units for their staff.
- Fiscal Efficiency: Any unredeemed funds from the issued cards are contractually obligated for donation to the Centro Solidario de Alimentos de Sagunto.
The initiative, coordinated by the Ayuntamiento de Sagunto, functions as a targeted stimulus package designed to keep capital within the local supply chain.
Natalia Antonino, the Councilor for Commerce and Markets, emphasized the program’s role in local economic integration. “Esta tarjeta puede ser el regalo perfecto para el personal de Ias empresas de nuestro municipio estas navidades, ya que puede configurarse como un complemento a la cesta de Navidad que todos los años las empresas entregan a sus plantillas,” Antonino told the Ayuntamiento de Sagunto.
The program operates under strict temporal parameters. The cards are valid from December 15, 2026, through January 31, 2027. Unlike flexible credit instruments, these units require the full 25-euro value to be redeemed in a single transaction at the chosen establishment.
For firms operating within the municipality, the procurement process is centralized. Interested companies must coordinate directly with the federation via email to manage their order volumes. According to the Ayuntamiento de Sagunto, this administrative funnel serves as a control mechanism to track the total value of cards distributed before the November 25 deadline.
| Operational Phase | Date/Deadline | Financial Impact |
|---|---|---|
| Corporate Procurement | November 25, 2026 | Direct capital commitment |
| Redemption Window | Dec 15, 2026 – Jan 31, 2027 | Local revenue generation |
| Residual Asset Allocation | Post-January 31, 2027 | Donation to Centro Solidario de Alimentos |
The decision to donate unredeemed balances to the local food bank links the campaign’s commercial success to the municipality’s social safety net. “Con la Tarjeta RED Navidad estamos regalando comercio y hostelería IocaI, pero sobre todo ciudad. Con ello, además, se contribuye a la economía local,” Antonino said to the Ayuntamiento de Sagunto.
The program concludes its operational phase on January 31, 2027, at which point the final reconciliation of funds will determine the total contribution to the Centro Solidario de Alimentos de Sagunto.
Disclaimer: The information provided in this article is for educational and informational purposes only and does not constitute financial advice.
