Sales of this Lidl product jumped thanks to Miley Cyrus

People and royalty

A collateral effect of the success of the singer.

For several weeks, Miley Cyrus, and her title “Flowers”, has met with dazzling success. In this resale song, released on the birthday of her ex-husband, Liam Hemsworth, the singer settles her accounts and appears stronger than ever. A title feel good, in which she affirms in particular that she can buy herself flowers, hold hands or that she can dance alone. On social networks, the song has even become a feminist ode that seems to boost women’s confidence.

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And this effect is even felt in Lidl’s sales. In fact, UK flower sales are up 52% ​​since January 12. Sales have therefore doubled, just that, and the dates coincide with the release of the said song. There is no such thing as coincidence.

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