A horde of celebrities is once again climbing the mountain Paramount for an announcement of Super Bowl which promotes Paramount+. But this time, the mountain itself has some words to share.
The ad features Sylvester Stallone, Dora the Explorer and Captain Pike from “Star Trek”among others, as the platform hopes to build on the momentum of the “Mountain of Entertainment” campaign that debuted during the 2021 Super Bowl.
“The campaign has been a huge driver in raising awareness for Paramount+,” said to Ad Age Domenic DiMeglio, Executive Vice President and Chief Marketing Officer of Paramount Streaming. Launched in 2021, the campaign featured numerous famous faces, including Patrick Stewart, RuPaul, Lucille Ball and SpongeBob, in its Super Bowl ad two years ago. A campaign installment starring Keegan-Michael Key in November became “Paramount+’s most successful film to date in terms of organic viewership and fan engagement.”DiMeglio said.
The media company declined to disclose which quarter the new ad would air in, but did specify that a 30-second variant of the ad (whose original version is 60 seconds) would air during the game.
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