Ahead of Black Friday, the Samsung 55-inch S90H OLED 4K TV dropped to $1,197.99 at Amazon, marking a 40 percent discount from its $1,999.99 list price and matching its lowest price to date, Mashable reported.
Shoppers are currently in the middle of the best season to buy a new television, even though the official Black Friday event is still a couple of weeks away, according to Mashable. The price cut on the 55-inch S90H saves buyers a total of $802 off the original list price. Price-tracking data shows this new Amazon rate beats the previous record low by approximately $100.
The S90H occupies the middle tier of Samsung’s 2026 OLED television lineup. It sits directly below the S95H and just above the S85H set, as detailed in the Mashable report. While annual television upgrades are often minor, the S90H represents a meaningful performance jump over the previous S90F model.
The real reason to buy the S90H over the previous S90F is the addition of the antireflective coating,
writes Ty Pendlebury from Mashable’s sister site CNET. The coating helps eliminate glare and reflections in bright rooms. Hardware enhancements also include increased peak brightness, reduced input lag, and a 165Hz refresh rate.
For buyers looking for a larger screen at a lower cost, Android Authority reported that Samsung’s new 65-inch S85H OLED TV hit an all-time low of $899.99 on Amazon. That price represents a $698 discount, or 44 percent off the recommended retail price of $1,597.99.
The S85H provides 4K resolution, deep blacks, and wide viewing angles while running Samsung’s Vision AI platform on Tizen software. For gaming, the entry-level set includes a native 120Hz panel alongside HDMI 2.1 features like variable refresh rate and auto low-latency mode.
