Samsung has confirmed it will host a Galaxy Unpacked event in London on Wednesday, July 22, 2026, to announce its next generation of mobile devices. The event, which will be livestreamed starting at 9 a.m. ET, is expected to debut at least five new products, including a redesigned lineup of flagship foldable phones and the Galaxy Watch9.
New Foldable Lineup and Strategic Shifts
Reports indicate that Samsung is introducing three new foldable devices: the Z Flip 8, the Z Fold 8, and the Z Fold 8 Ultra. In a shift from previous naming conventions, the Z Fold 8 is reportedly a new, wider “book-style” foldable designed to compete directly with a rumored foldable iPhone. This device is expected to feature a 4:3 aspect ratio with a 5.4-inch outer display and a 7.8-inch inner display.
The Z Fold 8 Ultra is positioned as the true successor to the Galaxy Z Fold 7. According to leaked information, the Ultra model will be slightly lighter than the Z Fold 7 and feature a less visible crease on the folding display. Luxury brand Caviar has already begun taking orders for a Lionel Messi Edition
of the Z Fold 8 Ultra, further signaling the existence of the Ultra-branded tier.
Hardware Specifications and Leaks
Reputable leaker Evan Blass has shared renders and specifications that are believed to be official. The Z Fold 8 and Z Fold 8 Ultra are both expected to utilize the Snapdragon Elite 8 Gen 5 for Galaxy processor.
Key specifications for the foldables include:
- Galaxy Z Fold 8: Features a 50MP wide and 50MP ultra-wide rear camera setup and 10MP selfie cameras. It is advertised to have a battery life of up to 26 hours of video playback.
- Galaxy Z Fold 8 Ultra: Equipped with a 200MP wide, 50MP ultra-wide, and 10MP telephoto rear camera system. It features a 5,000mAh battery offering up to 27 hours of video playback.
- Galaxy Z Flip 8: Includes a 4,300mAh battery, a 10MP main screen camera, and a 50MP wide/12MP ultrawide cover screen camera setup.
Beyond phones, the Galaxy Watch9 is expected to debut with the Snapdragon Wear Elite chip and various health-tracking and fitness features seen in previous models.
For more on this story, see Save $1,230 on Samsung Galaxy Z Fold 8 Pre-Orders.
Pricing and Market Context
A global memory crisis has reportedly led to price increases across the electronics industry. Consequently, Samsung’s new devices are expected to cost more than their predecessors. According to the South Korean outlet SEDaily, the Galaxy Z Fold 8 Ultra will start at $2,099, a $100 increase over the Z Fold 7. The Z Fold 8 “Wide” model is reported to start at $1,899.99, while leaker Lanzuk suggests the Z Flip 8 will likely start at $1,199, also representing a $100 increase.
Real-World Sightings
The Z Fold 8 has already appeared in real-world settings via BTS member J-hope, who shared photos on Instagram during the group’s world tour. The device seen in the images matches previous leaks of the shorter and wider design. Samsung has a long-standing partnership with BTS and has previously launched special BTS editions of its phones.
| Device | Reported Starting Price | Key Hardware Note |
|---|---|---|
| Galaxy Z Fold 8 Ultra | $2,099 | 200MP Main Camera / 5,000mAh Battery |
| Galaxy Z Fold 8 | $1,899.99 | Wider design for iPhone competition |
| Galaxy Z Flip 8 | $1,199 | 4,300mAh Battery |
Samsung expects all new devices to be available for pre-order immediately following the July 22 event.
