2024-05-13 15:00:23
Benoît Magimel, Valérie Donzelli, André Dussollier, Nicole Garcia and Swann Arlaud are among the seven thousand performers who signed, Monday May 13, a platform whose objective aims to demand “fair remuneration” from streaming platforms. “For three years, the law has existed, but it is not applied” related rights (granted to artists who are not the direct authors of the work), they protest in this text at the initiative of Adami, the collective management organization of artists’ intellectual property rights -interpreters.
Indeed, the European directive of April 15, 2019 relating to copyright and the remuneration of performing artists establishes a framework for the remuneration of artists whose work is broadcast on streaming platforms, such as Netflix, Prime Video, Disney+, Apple TV… In France, an order transposing this directive, dated May 12, 2021, leaves it to the union representatives of performing artists, producers and platform managers to find an agreement.
Fixed-price remuneration
“All our letters for them to come and negotiate have remained a dead letter”, a lamented Anne Bouvier, president of Adami, after a meeting at the Ministry of Culture. She hoped to find an attentive ear there to urge the platforms to take part in a tripartite discussion. And Mme Bouvier recalled that agreements have already been initialed in Spain, Italy, Switzerland, Germany and Belgium.
The signatories of the forum wish to move from fixed-rate remuneration – which does not take into account the number of views and seasons, the availability of viewing or the number of streams obtained – to remuneration proportional to the success of the work in which they collaborate.
Today, the minimum basic fee for a day of filming a drama program is set at 293 euros, according to the collective agreement, and at 412 euros in the cinema. The stars’ remuneration, negotiated by their agents, of course goes well beyond that. Actors who benefit from intermittent status demand a “success bonus”. They thus want to follow the example of other copyright management organizations (Sacem, SACD, SCAM, etc.), whose agreements already signed with the platforms are very interesting for artists.
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