SGW Global and Motorola Mobility LLC have signed a multi-year extension agreement. by granting exclusive rights to SGW Global to develop and market Motorola-branded home audio products worldwide*.
SGW Global will be responsible for the innovation, design, marketing and sales of additional Motorola audio products. This includes personal and home audio equipment. This extends to a more than 10-year partnership that currently includes licensing baby care products and personal audio equipment. This partnership will build on the experience, energy and capabilities of the two companies to enhance design and innovation in the audio market. with the goal of expanding the product portfolio and improve quality user experience and the sound performance of both personal and home audio products.
Malcolm Paton, Executive Director of SGW Global said “It is an honor for us to be trusted in the home audio category for the Motorola brand. As we are licensees in other categories of Motorola, we understand the strengths the brand has to offer. Motorola’s legacy of quality and innovation is unmatched. And we have achieved great success in our current partnership. We look forward to building on this with additional home audio products.”
David Carroll, Executive Vice President, Brand Licensing for Motorola Mobility LLC, said: We have always been impressed with the quality, safety and reliability of SGW products. This includes meeting the requirements of SGW’s Brand Licensing Program and SGW’s commitment to the Motorola brand. SGW’s leadership makes us believe that SGW will take home audio products to the next level. and looking forward to working with SGW on this journey.”
SGW Global received a special license for its exclusive personal audio products in December 2020, including consumer audio accessories intended for use with mobile phones such as headsets. Listen to Wi-Fi, Bluetooth headsets and Wi-Fi mono, and compact, portable, battery-powered Bluetooth and Wi-Fi speakers. at the beginning of this year SGW Global has launched a new product in the personal audio category which has been a huge success. and has expanded the personal audio experience to be integrated into the car. The Motorola MA1 plug-in adapter that integrates with Android Auto has been recognized with numerous innovation awards. and after the successful debut in the US Production volumes were also increased to meet demand.
The addition of the home audio portfolio allows SGW to bring experiences and innovations to its consumer audio products in the home, including: amplifiers/receivers, stereo speaker systems, turntables. , soundbars, speakers and subwoofers, home theater systems, speaker stands and audio cables. Connector and remote in the box and other similar equipment The agreement will significantly strengthen SGW’s consumer electronics portfolio and expand opportunities for the Motorola brand globally.
| *Worldwide home audio licenses exclude India. |
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About SGW Global
SGW Global specializes in the manufacture, design, sales and distribution of a wide range of consumer electronic products and services. Working with leading technology innovators, we pride ourselves on creating world-class award-winning designs and solutions. With a 30-year history of quality and on-time delivery We partner with dynamic pioneers at the forefront of technological change in an ever-evolving marketplace.
In partnership with Motorola Mobility LLC for more than 10 years, SGW Global is a global licensee.1 of the Motorola brand for personal audio products2baby care products3 and telephone system products4
in order to operate truly globally. We therefore have our corporate headquarters with our own production facility in China. U.S. Dedicated Sales Operations Center European Operations Center in the UK and a global sales and distribution network. Find out more at www.sgwglobal.com
SGW Global is a trading name of Meizhou Guo Wei Electronics Co., Ltd.
About Motorola Strategic Brand Partners
For over 90 years, the Motorola brand has been known worldwide for innovative products of high quality and reliability. Motorola’s Strategic Brand Partnership program seeks to harness the power of this unique brand. By partnering with dynamic companies that deliver unique, high-quality products that enhance the lives of consumers. Strategic brand partners work closely with Motorola engineers as they develop and manufacture their products. To ensure that their products meet the safety, quality and reliability standards consumers expect from Motorola. For more information on Motorola’s strategic brand partners, visit www.motorola.com. @ShopMotorola
The MOTOROLA logo and the M logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective companies. (C) 2020 Motorola Mobility LLC. All rights reserved.
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