Sharing the Netflix account will be very expensive from March

Complicated times are coming for Netflix. Their new ad-supported subscription model is so unsuccessful that you have to “hide” the basic plan for most users. And that will force you to take more steps to secure income.

[La limitación de cuentas en Netflix cambiará la manera de entender la plataforma]

That is one of the conclusions that we can draw from the publication of Netflix’s latest financial results, which has been accompanied by the resignation of its CEO, Reed Hastings, after 25 years at the helm of the company.

Netflix will pursue this common practice

With Hastings as its leader, Netflix became the content giant it is today; In addition to being the largest movie and series subscription service, it is also capable of producing its own original content; However, it was also Hastings who predicted that things were not always going to be so pretty, and he is a year ahead of time with major changes to correct a drop in the number of users.

We’ve already seen one such change, the new ad-supported plan, and another one is coming later in the first quarter: the unable to share account. This is one of the most common practices among Netflix users, sharing the password so that other people can connect and view the content without having to pay for their own account. It’s a habit that has helped Netflix expand, especially in growing markets, but one that it now wants to nip in the bud.

Netflix CEO Reed Hastings has announced that he is stepping down.

The company has confirmed in the publication of the results that it plans to extend its measures against shared accounts to end of first quarter 2023. Specifically, Netflix will detect if someone is trying to log in with our account outside our home, and will avoid it, offering the option of paying more to allow access to other people.

In other words, we can continue to share the account, but that will make the monthly fee more expensive; how much more we don’t know, although it is expected to be cheaper than purchasing a separate subscription.

Actually, this measure is not new, and it has been tested in Latin America for a few months, but in Spain and other countries it had not yet been announced. But we expect that to change in the coming months.