2023-06-25 21:34:13
As interest has intensified around Ozempic and other injectable diabetes medications like Mounjaro, which works similarly, this term has gained traction. Videos related to the topic “Food Noise Explained” have been viewed 1.8 billion times on TikTok. And some of the people who have managed to get their hands on these drugs — despite ongoing shortages and list prices that can approach or exceed $1,000 — have been sharing stories on social media about their experiences.
When the sound of food fades away
Wendy Gantt, 56, said she first heard the term food noise on TikTok, where she also heard of Mounjaro. She found a telehealth platform and received a prescription within hours. She remembers the first day she started taking it last summer. “It was like a sense of freedom from this ‘What am I going to eat?’ loop. I am never satisfied; there is not enough. What can I nibble? “, did she say. “It’s like someone took an eraser from it. »
For some, the shortage of these drugs provided a test case, a way to see their lives with and without the noise of food. Kelsey Ryan, 35, insurance broker in Canandaigua, NY, hasn’t been able to fill his Ozempic prescription for the past few weeks, and the noise has returned. It’s not just the lure of soft-serving every day, she says. The noise of food, for Ms Ryan, also signifies a range of other food-related thoughts: internal negotiations about whether to eat in front of other people, wondering if they will judge her for eating fried chicken or if ordering a salad feels like she’s trying too hard. Ozempic is more of a way to silence food noise than anything else, she said.
“It’s a tool,” she says. “It’s not like a magic drug that gives people an easy way out. »
What causes food noise?
There is no clinical definition of food noise, but experts and patients interviewed for this article generally agreed that it is shorthand for constant rumination over food. Some researchers associate the concept with “hedonic hunger,” an intense preoccupation with eating food for pleasure, and have noted that it could also be a component of binge eating, which is common but often misunderstood.
Obesity medicine experts have been trying to better understand why a person may ruminate on food for a while, said Dr. Robert Gabbay, scientific and medical director of the American Diabetes Association. “It just seems like some people are a little more wired that way,” he said. Obsessive rumination about food is most likely the result of genetic factors as well as environmental exposure and learned habits, said Dr. Janice Jin Hwang, head of the division of endocrinology and metabolism at the faculty. of Medicine from the University of North Carolina.
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