2023-06-27 15:52:00
A new campaign for the sparkling water brand highlights the endless possibilities for concocting beverages.
TORONTO, June 27, 2023 /CNW/ – SodaStream®, the world’s leading sparkling water brand, is launching a new marketing platform to unveil the thousand and one ways to concoct original drinks at home with a sparkling water machine. sparkling water. The emotional message conveyed by the new slogan, “If you can dream it, you can taste it”, is an invitation to challenge immobility and give free rein to one’s creativity. By offering an out-of-the-ordinary alternative solution to quench your thirst, SodaStream allows more fantasy and choice to sparkle your life.
The initial launch will include a television commercial, “Dream It” Tastemakers of the World, which immerses us in an exciting and original spectacle inside a bottle of SodaStream and bubbles of carbon dioxide. The film, which embodies the spirit of the generation of SodaStream Dreamers and Fans, is an anthem that inspires them to shape the environment in which they live. It reveals to everyone the possibilities that SodaStream opens up over a can: finding innovative ideas, new flavors and a plethora of sparkling ways to personalize your drinks. With its strong manifesto that puts the consumer at the center of everything, the campaign celebrates the creator of taste: “whatever your dream, with SodaStream, it will turn into reality”. Watch the commercial on YouTube ici.
With this creative platform, SodaStream confirms its new global positioning “Push for Better” and the brand’s goal: just press a button to trigger a cascade of positive changes for consumers and the planet. SodaStream unveiled its new signature late last year, and this is the first campaign in Canada to promote it.
“At SodaStream, we believe in the power of personalization. With our new “If You Can Dream It, You Can Taste It” campaign, we’re inviting everyone to dream big and create wonderful sparkling beverages of their own,” says Kyle Millar, Director of Marketing, SodaStream Canada . “The campaign, which encompasses our company’s strategic pillars of personalization, well-being and sustainability, aims to appeal to people who are doing everything possible to make personalized, healthy and environmentally friendly lifestyle choices. . We are thrilled to bring this campaign to life and continue to deliver a superior experience to our customers, while taking action for a better world. »
The campaign, created by ad agency Energy BBDO, is now featured across all of SodaStream’s communication channels. The 30, 15, 60 second spots will be delivered via connected TV, digital channels and social media, and the content will be rolled out to other global markets including Canada, UK and Australia .
“If you can dream it, you can taste it” reflects the shared values of SodaStream and the brand, which emphasize the transformative power of personalization,” say Jonathan Fussell and Robin Laurens, Chief Creative Officers at Energy BBDO. “We wanted to create a powerful mantra that resonates with consumers willing to join us in revolutionizing water consumption habits around the world.”
It is by enabling consumers to have an exceptional experience and empowering them to make better choices not only for themselves, but also for the planet that SodaStream continues to revolutionize the beverage industry and change the water consumption habits. To learn more about SodaStream, follow us @SodaStream on Facebook, Twitter, Instagram, TikTok, YouTube et Pinterest.
About SodaStream
SodaStream, a subsidiary of PepsiCo and the world’s leading sparkling water brand, is present in more than 47 countries. With SodaStream, consumers press a single button to make their own sparkling water and enjoy a unique personalized experience. By helping its users make better choices for themselves and the planet, SodaStream is revolutionizing the beverage industry and changing water consumption habits. To learn more about SodaStream, visit corp.sodastream.com and follow the company at Facebook, Twitter, Instagram, TikTok, YouTube et Pinterest.
SOURCE SodaStream Canada
For further information: Media Relations: Edelman Canada, Cléa Bourgeois, [email protected]
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