The other day Microsoft will introduce a “basic free-to-play, but with ads” business model for Xbox gamesThere was a rumor.. Following that, it is observed that Sony is also considering using advertisements in the PlayStation game to support F2P (download is free-to-play, charge for items etc.) titles to generate profits. Has been done.
According to a paid article by Business Insider (hereinafter referred to as “BI”), Sony is proceeding with the same plan as the above Xbox, and is testing how to fit actual product advertisements on in-game signs and the like.
Sony is also considering rewarding players who see the ad. This is similar to the way free games and apps are currently being deployed in smartphone games. In other words, when you see an ad or answer a survey, you will receive in-game currency and unlock additional content. Specifically, it is also reported that we are considering getting skins (the appearance of game characters) if you see the advertisement for a certain period of time.
It is also stated that these Sony programs will be launched within 2022 to attract more F2P games and developers to the PlayStation. It is not yet known what kind of benefits Sony will benefit from this mechanism.
By the way, BI said that the profits from Xbox in-game will be shared between game developers and ad tech companies (company involved in the distribution of online advertisements), and Microsoft has no share.
Compared to smartphone games that are easy to play during the gap time, stationary home video game consoles have a strong tendency for players to immerse themselves in the virtual world, and if “advertisements for real products” suddenly interrupt, you may buy a big backlash. not. In the past, corporate advertisements surrounded the in-game stadium in Sega’s “Virtua Striker”, and on the contrary, the atmosphere was lively.
Source:Business Insider
via:Gamesradar