Sportradar has expanded its Unified Odds Feed by adding DATA.BET, Esportsbull, and GRID, giving betting operators title-by-title choice for Counter-Strike 2, Dota 2, and League of Legends live markets.
Operators Gain Multi-Provider Flexibility for Esports Live Betting
- Operators gain multi-provider flexibility for esports live betting across Counter-Strike 2, Dota 2, and League of Legends.
- VALORANT and Mobile Legends: Bang integration follows launch, expanding the unified trading framework.
- Specialisms combine tech supplier DATA.BET, trading firm Esportsbull, and publisher-partnered GRID into a single feed.
Unified Feed Expansion
Sportradar added DATA.BET, Esportsbull and GRID to its Unified Odds Feed, sportindustry.co.uk reported, giving betting operators a choice of esports odds providers through a single integration. Depending on commercial terms and availability, betting houses will have the freedom to select their preferred supplier for each individual title. At launch, the feed covers Counter-Strike 2, Dota 2 and League of Legends, with VALORANT and Mobile Legends: Bang planned next.
The expansion is part of Sportradar’s investment in its esports betting business as operator demand grows. As noted by sportindustry.co.uk, Sportradar has been on NASDAQ since its 2001 establishment, processes over a million fixtures annually for major entities like Google, Microsoft, DraftKings, and Flutter, and collaborates with prominent governing bodies such as FIFA, UEFA, and the Bundesliga.
“Esports’ fully digital nature creates an expectation for fast, deep live betting experiences,” said Roman Garin, SVP, Innovation at Sportradar, told sportindustry.co.uk. “The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title.”
Community Trust and Partnerships
Charlton Athletic Community Trust (CACT) and the London Borough of Bexley signed a Memorandum of Understanding formalising a partnership dating back more than 30 years, sportindustry.co.uk reported. November 7 at The Valley saw the agreement formalised at half-time during Charlton’s 2-1 Championship victory over Sheffield United.
Through this accord, the three entities pledge to collaborate on local employment, education, health, and community safety initiatives across the borough. It is one of the first public commitments from Ben Mansford since he became Charlton’s Chief Executive Officer last month, sportindustry.co.uk reported.
“Working closely with Charlton Athletic Community Trust and Bexley Council is central to our commitment to making a positive and lasting difference across the communities we serve,” Ben Mansford, Chief Executive Officer of Charlton Athletic, told sportindustry.co.uk.
| Organisation / Partner | Role / Specialism | Key Focus |
|---|---|---|
| Sportradar | Unified Odds Feed Provider | Data integration for esports and traditional sports |
| DATA.BET | Sportsbook Technology Supplier | Established in 2017 for betting operators |
| GRID | Official Esports Data Platform | Publisher partnership with Riot, Ubisoft, and ESL |
| Charlton Athletic CT | Community Trust Partner | Education, health, and youth crime reduction |
Performance Recovery and Retail Launches
Sportindustry.co.uk said that Swansea City prolonged its association with recovery beverage maker The Turmeric Co.—established by former Wales player Hal Robson-Kanu—ahead of the 2026/27 campaign. It is the sixth consecutive season of the deal.
“We’re delighted to continue working with The Turmeric Co. into a sixth season,” said Patrick Orme, Head of Performance at Swansea City, told sportindustry.co.uk. “Recovery is a vital part of elite performance, and having trusted partners who support our players throughout the demands of training and matchdays is incredibly important.”
Sportindustry.co.uk highlighted that Target Darts released a Marvel-themed equipment line featuring Spider-Man, Hulk, Iron Man, Captain America, Thor, and Black Widow, strategically timed ahead of the World Darts Championship and the UK cinema debut of Avengers: Doomsday.
The range goes on sale from November 12 through Target Darts’ website and at Currys, Very and Argos, arriving ahead of the World Championship starting on December 11 and the film’s UK cinema release on December 16.
“With excitement building for both Avengers: Doomsday and the World Championship, it felt like the perfect moment to line up the heroes of Hollywood against the stars of the oche,” said James Butcher, Chief Creative Officer at Target Darts, told sportindustry.co.uk.
Disclaimer: The fantasy and market insights provided are for informational and entertainment purposes only and do not constitute financial or betting advice.
