Square Enix will not be able to develop and be competitive if it continues to work only in the “traditional games” segment. With this statement, the president of the company Yosuke Matsuda appeared in an interview with Yahoo Japan. By “traditional”, apparently, now all the formats common today are already meant: games for consoles, PCs and mobile devices — premium or shareware.
Next stop — blockchain and cloudsand the sale of developers announced on May 2 Tomb Raider i Deus Ex Together with the rights to games holding Embracer Group will allow Square Enix to accelerate processes within strategy on medium-term development. Masuda even admits that his company may create its own cryptocurrency in the future..
Shadow of the Tomb Raider was the last Lara Croft game released by Square Enix.
Masuda sees great potential in NFT and believes that players should get the tools to monetize their gameplay. In his opinion, projects built on the blockchain have the potential for “self-sustaining growth” through the promotion of the concept “play to earn“.
The head of Square Enix is confident that NFT and blockchain can revolutionize by offering fundamentally new tools for monetizing user-generated content.
“The lack of incentive has previously limited users,” Masuda said.
Last year, Masuda’s words about NFTs and blockchain were met with hostility by players and even criticized by some developers, however, Square Enix shares went up.