According to a survey carried out by ABStartups (Associação Brasileira de Startups), in partnership with Deloitte, the startup sector in Brazil has around 14,000 companies. Of these, around 59% opened selection processes in the last year, generating direct jobs.
The business model also has growth potential because, according to the survey, the average investment that startups received during their trajectory is R$ 1,292,139.77. Still according to the study, 39.6% is the index of startups that have already received some external investment for application in their operation.
For businessman Daniel Cardoso from Brasilia, developer of companies in the field of technology, such as Cogmo Technology, Brazil has a favorable environment for undertakings. “The country has immense potential if we consider the capacity for innovation, creativity and aptitude of the young minds that are entering the market”.
Daniel also points out that the need caused by the current crisis that the country is going through tends to lead people, who have innovative ideas, to try to undertake. “To exemplify the scenario, it is possible to observe the latest unemployment rates in the country that exceed 9 million people, in addition to the default that affects more than 64 million Brazilians”, he adds.
Investments abroad are options for businessmen
According to data from CB Insights, in 2020, global investment capital in startups increased by 54%, reaching US$ 209.2 billion, an all-time high. In addition, the United States leads the world stage, accounting for about 70% of the total.
Another interesting fact is that VC (Venture Capital) has become the main investment vehicle in startups, accounting for 60% of the amount. “Venture Capital investments already have at their core the expectation of long-term returns. With the normalization of the economic environment in the country, the expectation is for a return to growth”, points out Daniel.
Angel investors have also contributed a lot to the increase in these investments, demonstrating, in 2020, 26% of global investments, which represents an increase of 11% compared to 2019.
Finally, the main destinations for investments in startups globally are the United States, China, India, United Kingdom and Germany. These five countries accounted for about 87% of all investments in 2020. In short, the data shows that the sector has grown significantly in recent years, with the United States leading the world stage, followed by China, India, United Kingdom and Germany .
For Cardoso, investing abroad is a possibility of creating an “exchange” of experiences and technologies between the US and Brazil. “I believe that the expertise of the North American technology market is still much superior to that of Brazil, not only because of the amounts invested, but because of the recognition of certain process models that have already been validated for companies there”. The businessman also points out that, in his view, it is necessary to consider that Brazil is also recognized as a hotbed of startups in the environment of the new economy.
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